CUSTOMER LOGIN

Arrange
a Demo
Download
Brochure

BLOG | PARTNERS CONTACT

0161 641 8926

Elite Dynamics Elite Dynamics
  • Home
  • Our Solutions
    • Holiday Parks
      • EliteParks
        • Activities
        • Events
        • Finance
        • Housekeeping
        • Maintenance
        • Marketing
        • Memberships
        • Owners
        • Park Management
        • Reservations
        • Sales & Leads
        • Sustainability API
        • Owners Mobile App
      • EliteCRM
        • Sales & Leads
        • Marketing
        • Customer Service
        • Automation
        • Social Media
        • Extensibility
      • EliteFinance
        • General Ledger
        • Purchase Ledger
        • Sales Ledger
        • Inventory
        • Bank Accounts
        • Fixed Assets
      • EliteAcademy
      • EliteAnalytics
    • Manufacturers
      • EliteCRM for Manufacturers
      • EliteFinance for Manufacturers
        • General Ledger
        • Purchase Ledger
        • Sales Ledger
        • Inventory
        • Bank Accounts
        • Fixed Assets
        • Manufacturing
        • Warehousing
      • EliteAcademy
  • Customers
  • Case Studies
  • About
    • Blog
    • Careers
    • Charity
    • FAQ’s
    • Meet the Team
    • Sustainability
    • Transfer to us
  • Arrange a Demo
Arrange
a Demo
Download
Brochure
Elite Dynamics
  • Home
  • Our Solutions
    • Holiday Parks
      • EliteParks
        • Activities
        • Events
        • Finance
        • Housekeeping
        • Maintenance
        • Marketing
        • Memberships
        • Owners
        • Park Management
        • Reservations
        • Sales & Leads
        • Sustainability API
        • Owners Mobile App
      • EliteCRM
        • Sales & Leads
        • Marketing
        • Customer Service
        • Automation
        • Social Media
        • Extensibility
      • EliteFinance
        • General Ledger
        • Purchase Ledger
        • Sales Ledger
        • Inventory
        • Bank Accounts
        • Fixed Assets
      • EliteAcademy
      • EliteAnalytics
    • Manufacturers
      • EliteCRM for Manufacturers
      • EliteFinance for Manufacturers
        • General Ledger
        • Purchase Ledger
        • Sales Ledger
        • Inventory
        • Bank Accounts
        • Fixed Assets
        • Manufacturing
        • Warehousing
      • EliteAcademy
  • Customers
  • Case Studies
  • About
    • Blog
    • Careers
    • Charity
    • FAQ’s
    • Meet the Team
    • Sustainability
    • Transfer to us
  • Arrange a Demo
Elite Dynamics Elite Dynamics
10 Marketing Ideas To Help You Fill Last Minute Out Of Season Availabilities

10 Marketing Ideas To Help You Fill Last Minute Out Of Season Availabilities

26th October 2017 / 0

Last minute bookings are as popular as ever, with many holidaymakers waiting until the last second in the hope of grabbing a bargain.

It’s important for holiday parks to tap into this market, so here are a few ideas as to how you can help fill those empty slots with some last minute bargain hunters!

1. Be Flexible

Lots of people who are booking last minute only want a short break, so being strict and asking your guests to visit for a minimum number of  nights will inevitably mean that you miss out on some potential bookings.

The same applies for asking guests to arrive on certain days (for example on a Monday for a weeklong stay or a Friday for a weekend).

If you do want to implement policies such as these, it may be a good idea to relax them during the off-season, when you need to work harder to bring more people in.

2. Loyalty Discounts

Getting a good base of repeat visitors is key to the success of any park, so show your existing guests that you appreciate their custom with a loyalty discount or gift.

This could be something as simple as money off, or it could be something such as a free meal or bottle of wine if they visit in the next 30 days, for example.

3. Competitions

While it’s not ideal to have to give away a stay, it is a way to get guests in and it will still bring some money into the park when the guests use the other facilities.

In addition, it might mean that the competition winner is more likely to come back to the park during peak season.

Either way, the competition will make your brand much more visible and might be that little nudge that people need to make a booking.

Check out this guide to running a social media competition from Vertical Response for more information.

4. Package Deals

As we’ve said, guests need that little extra push to make a booking out of season, so how about something a little different as an incentive?

For example, it could be a discount voucher for a local restaurant or free entry to a local attraction. Try and establish a partnership with a local business that will benefit both of you and bring in more business.

5. Seasonal Pricing

Even if you’d rather not, it makes sense to lower your prices during the off-season, as people simply aren’t going to want to visit as much during this period.

You know your market better than anyone, so look at your busy and quiet period and adjust your pricing accordingly.

However, it’s important that you highlight to guests that the price they are paying is less than they usually would, as it shows them that they’re getting a good deal.

6. Social Media

Social media is a powerful tool and one which you should be using as effectively as possible.

Make sure to push and promote any offers or deals which you’re offering, to get them in front of as many people as possible.

Use relevant hashtags and also consider using some paid social advertising to really push your promotions.

7. Highlight Last Minute Deals on Your Website

If you’re offering potential guests a great deal, you need to make sure that they know about them.

Make sure that any last minute specials are displayed prominently on your site so that people can clearly see how they can save.

8. Email

One of the best marketing tools at your disposal is entirely free, but it’s also really effective.

As a park owner, you have access to a huge database of previous guest’s details, so be sure to use it!

Send out regular email updates to remind your previous guests about their stay at your park and remind them of your upcoming last minute deals.

9. Buy One Get One Free

Everyone loves to get something for nothing, so offering extra nights free is a great way to entice people to your park.

A popular option is to offer those booking from Friday to Sunday an extra night on the Thursday to make it a long weekend.

10. Referral Discount

Word of mouth is probably the best form of promotion your business can enjoy, although it’s very hard to manufacture!

The recommendation of a friend or relative will go a lot further than an ad on social media, so why not reward those who refer new customers with a discount?

Make sure to go out of your way to make those guests who do refer you feel extra special the next time they stay too!

Last minute bookers are crucial to the ongoing success of a holiday park through its quieter months, so hopefully, some of these tips can help you keep those parks nice and full!

Our EliteParks software will also go a long way toward helping you track your leads and convert them into sales, so be sure to get in touch for a free demo, to see how our dynamic pricing works and our campaign segmentation so you can hit the right customers with the right offers.

Tags: Marketing
Share Post

Related posts

Landal GreenParks UK
Read more

Landal GreenParks UK Partnership Statement

18th January 2022 0
Elite Dynamics, a leading provider of IT business solutions to the holiday home and parks’ industry, has announced a new partnership with Landal GreenParks UK... Continue reading
Holiday Park & Resort Innovation Show 2021
Read more

Demonstrating the value of Microsoft Dynamics and the Power Platform at key holiday park industry show

15th December 2021 0
Some of the Elite Dynamics team attended the Holiday Park & Resort Innovation Show (HP&RIS) last month at Birmingham NEC. It was nice to catch... Continue reading
Play It Green sustainability app
Read more

Create a sustainable business: Top 10 Benefits to Park Operators 

9th December 2021 0
Create a sustainable business: Top 10 Benefits to Park Operators  Sustainability is becoming increasingly important to businesses and their customers all throughout the UK. For... Continue reading
Pemberton - holiday park manufacturer
Read more

Elite Dynamics signs up first holiday park manufacturer

30th November 2021 0
Elite Dynamics, a leading provider of IT solutions to the Holiday Home & Residential Parks’ industry, has expanded its reach to sign up its first... Continue reading
Q&A with Richard Dickson, Play It Green
Read more

Q&A with Richard Dickson, Play It Green

10th November 2021 0
In 2021, Elite Dynamics exclusively partnered with sustainability business, Play It Green to increase our environmental credentials and become a climate positive workforce. We now... Continue reading

Categories

  • Blog Posts
  • Customer Stories
  • EliteCRM
  • EliteFinance
  • EliteManufacturers
  • EliteParks
  • Holiday Park Industry
  • New Releases
  • News
  • Team Spotlight
  • Uncategorised

Popular Articles

COVID-19 and Technology

COVID-19 and the importance of technology during ...

1st April 2020 0
Coastfields Leisure

Customer Spotlight – Coastfields Leisure Ltd

26th March 2019 0
Coronavirus Working From Home

Tips for working from home productively

24th March 2020 0
COVID-19 UK Business Statement

COVID-19 Business Statement

23rd March 2020 0
Record profits and increase in mergers and acquisitions across the holiday park industry

Record profits and increase in mergers and ...

12th July 2017 0

Stay Connected

Archives

Latest Customer News

Elite Dynamics Customer Day 2022

Record numbers attend Elite Dynamics Customer Day

19th July 2022 0

Elite Dynamics World of Park & Leisure ...

4th July 2022 0
evolving holiday park landscape

How Has The Holiday Park Landscape Changed?

1st June 2022 0

Elite Dynamics Customer Day 2022 Round Up

5th May 2022 0
New Major Release 2021 - Wave 1 & 2

New Major Release 2022.1

30th March 2022 0
resources

Our Solutions

meet the team

Meet the Team

latest news

Latest News

Official Partners

Microsoft Dynamics

hoseasons

companial

Landal Parks

Click Learn

Rentals United

Play it Green

Latest Tweets

  • Meet Customer Engagement Consultant Lauryn NealeSupporting our customers across the board with our EliteCRM solut… https://t.co/nn0mfGoHtk
  • 4061. That’s how many trees we’ve planted so far through our partnership with sustainability partner, Play it Green… https://t.co/mYFxtLedB8

Contact Details

Tel. + 44 (0)161 641 8926
Email. info@elitedynamics.co.uk

8 Suez Street, Warrington, Cheshire, WA1 1EG

Stay Connected

Microsoft Partner

bhhpa

play it green

© Copyright Elite Dynamics. Website design by Creative Essence.

PRIVACY POLICY | DATA PROTECTION | COOKIES POLICY

BLOG | PARTNERS | CONTACT | CUSTOMER LOGIN