If you are a park operator, you’ll know that it can be challenging to get potential customers to transition from the stage of thinking about making a booking to making the decision. This is why it is so important to make sure you’re giving your holiday park the best chance to be fully booked through a number of tools and methods.
At Elite Dynamics, we understand just how important it is to be able to convert leads into customers, so we’ve got a few tips to help you on your way.
Invest in a User-Friendly System
One of the best ways to get customers to convert is to ensure that there are no obstacles in their way when they are trying to make a booking. If you’ve ever abandoned an online shop because the process was over-complicated or the seller was looking for more information from you than was necessary, you’ll understand how quickly a customer can be put off.
You should make sure you invest in a system that works for the customer as well as for you. Our EliteParks software makes things easier for both you and the customer, with a simple online booking tool which can be integrated with other platforms such as PitchUp.com and Hoseasons.
Build a Social Media Presence
These days, businesses can live or die by the power of social media, so it is essential that you build your own presence and make it work for you. This can help to show off your park to potential customers as well as give your business a personality, making it easier for customers to interact with. Our EliteCRM solution allows you to understand more about your customers too with artificial intelligence to search for customer, competitor or company related information with direct integration with social media platforms including Twitter, LinkedIn, Facebook and YouTube.
Make sure to share plenty of photos of the best parts of your park and ask guests to follow your social networks and leave reviews. You can use these platforms to interact with your customers, advertise events, and show potential customers why they should choose your park.
Assess Your Online Content
Your social media presence or your website is usually the place where potential customers first interact with you and formulate their first impression of your business. This means that it is essential that you think carefully about what you want your website and presence online to say about you.
Make sure to keep the content of your website is relative and easy to understand. It is thought that users make a decision about your website within a few seconds and will often leave a site within 10-20 seconds. Users need to be able to understand your message within a few seconds, so make sure to keep your content simple, and on-message, particularly on your homepage. This will help to keep potential customers on your page for longer so you can get a conversion and turn them into a paying customer.
Make Your Marketing Smart
Marketing is an essential activity when you are hoping to get conversions, but not all marketing is smart marketing, and if you’re taking on a lot of the activities yourself, it can be helpful to have a few pointers.
One of the first things you should do is think about the type of person you are looking to attract, then think about where you’re most likely to find them. Is that on Facebook? Instagram? Search engine results? Once you have nailed this down, you will have a better idea of where to focus your marketing efforts, rather than trying to do everything and spreading yourself too thinly.
It’s not enough to just wait for customers to find your website or social media networks, you’ll need to go out and get your message directly to them. Using email marketing is one of the most effective ways to do this as you can drop your message straight into their inbox. The best thing is that you can target different leads and customers, no matter where they are in their journey.
The most important thing to remember when you use email marketing is to only send out emails that offer value of some kind to the recipient. This could involve information about an event, last minute availability, or even just a reminder that their site fees are due. With EliteParks you get better control of your email marketing as you can try out segmentation and filtering to make your messaging more personal.
Our software can be an incredibly useful tool when you’re trying to convert leads into paying customers, so why not request a free demo today to see just how much EliteParks and/or EliteCRM could help your holiday park to grow.
