7 reasons why more & more businesses in the holiday park industry are transferring to Elite Dynamics
From days of the week, to wonders of the world, to deadly sins, the number seven certainly has its own significance in the world. But for Elite Dynamics, it marks a whole seven years since we set out to kick start a digital revolution of the UK holiday park industry.
So, here are our seven reasons why holiday parks, marinas, holiday home manufacturers and dealers are choosing to transfer to Elite Dynamics for their IT business solutions.
How many of our seven reasons to transfer will strike a chord with your business?
Our partnership with Microsoft is unique in the holiday park industry, as we’re the only provider to have exclusive industry-focused IT business solutions built on and powered by Microsoft Dynamics 365.
We knew when we started Elite Dynamics seven years ago, that we needed an IT partner that was able to support our ambitious plans. With the global technology giant looking after the underlying framework of our software solutions, we concentrate on delivering new and increased process efficiencies for our holiday park industry customers.
Microsoft makes sure the software is cloud enabled and accessible from any device, including a smartphone and tablet and gives us more flexibility when it comes to pricing, so everyone from small holiday parks to multi-park operators, marinas, manufacturers, and dealers, can benefit from our software solutions.
“We work with hundreds of partners and those that have the happiest customers kind of look like Elite Dynamics. They’re great technologists but even more importantly, they’re great at understanding the industry they work in and the needs and specific requirements of the customers of that industry.”
Will McIntee, UK and North America Lead and Board Member, Companial – a Microsoft Dynamics Partner.
Elite Dynamics were named Technology Transformers at Companial Connect UK 2022
2. End-to-end solutions
Our customers can remove the cost of running disparate unintegrated systems as our software does it all. We can provide a complete end-to-end solution including integrated finance modules.
EliteParks, our flagship solution, is the only holiday park management solution with a fully integrated accounts system, built on, and powered by, Microsoft Dynamics 365.
For the last seven years, there’s simply been no need for holiday park operators to pay for more than one piece of software to run their business; from sales and lead management to reservations, on-park operations, and financial controls. Or for even more flexibility, we’ve now introduced an EliteParks LITE solution for those operators who do not want the finance module.
“We moved away from lots of disjointed systems that different departments were using that were hard to query for accuracy. An all-in-one, fully integrated system is a definite benefit – one system provides one version of the truth.”
David Goldsmith, Shorefield Holidays
3. Passion for the holiday park industry
We make no secret of the fact we know and love the holiday park industry.
That’s why, seven years ago when we launched Elite Dynamics, we designed solutions specifically for this industry. Not the hotel industry, not any other sector of hospitality.
That’s why our award-winning team has over 330 years of combined holiday park industry experience. Yes, our people have technical skills and knowledge, but more importantly we employ people with a passion for, and experience of, the holiday park industry.
This helps us fully understand our customers’ pain points and how to solve them with technical innovation; whether it’s automating and streamlining business processes, improving efficiency between departments, or increasing data transparency.
“With Elite Dynamics’ industry and tech expertise and support, we’re enhancing our customer journey and looking after our customers in a meaningful and productive way.”
Geoffrey Chestnutt, Chestnutt Holiday Parks
The cloud is the platform of the future, and over the last seven years, it has always been our plan to adopt Microsoft’s cloud-first strategy.
Our suite of solutions are available as a SaaS (Software as a Service) solution in the cloud, which means every holiday park operator, holiday home manufacturer, dealer, and marina will have full on-demand access to our world class Elite Dynamics technology solutions.
Not only that, but customers in the cloud will benefit from no longer having to pay out on expensive, ongoing infrastructure costs.
“Implementing Elite Dynamics’ Microsoft Dynamics 365 based park management solution enabled us to strip £250,000 of costs out of the business in the first year.”
Dean Styger, Talacre Beach Caravan Sales Ltd.
5. Always improving
Like many of our customers, we’re not a business to stand still. In the last seven years, we’ve developed (and are still developing) new solutions and partnerships to benefit our customers and the wider industry.
Product-wise, there’s lots of excitement about our new cloud-based EliteAnalytics solution underpinned by Microsoft’s Power BI, and EliteApps, built on Power Apps. EliteAnalytics gives customers immediate access to real-time insights and reports across every department bringing data to life, and EliteApps revolutionises on-park housekeeping, maintenance jobs, and aftersales processes for manufacturers and dealers.
Partnership-wise, integrations with industry specialists like Hoseasons, Rentals United (Airbnb & Booking.com), and Pitchup, support both shared availability integration and dynamic pricing.
Then there’s our industry-first partnership with Play It Green to support customers in their sustainability efforts. Our solutions also benefit from the extensive global Microsoft AppSource store where third-party solution extensions are available for download as plug-ins to further enhance tech functionality.
“Our integration with Hoseasons is seamless and bookings can be seen in real time. Reporting is easy too, with clear dashboards showing booking and sales leads, the steps taken to close a deal and all invoices raised. It also offers us the ability to send site licence agreements to customers to e-sign in seconds.”
Calum Gray, Lady’s Mile Holiday Park
We’ve had seven years developing exciting solutions at Elite Dynamics, but because we’ve got so many more years’ experience in the holiday park sector, we know flexibility matters greatly to our customers.
That’s why we’ve made sure our solutions are flexibly priced to work for customers of all sizes, from single park operators to multi-park, multi-revenue operators.
Our pricing model is ‘per user per month’, so if you need to add users in peak season or remove users during quieter months, you won’t ever pay for what you don’t need or don’t use.
“Another benefit of EliteParks is that it is completely scalable, and as it’s based on Microsoft licencing, the cost is dependant primarily on the number of users. So, no matter how large or small your holiday park operation, you can still drive your business forward with technology.”
Thomas Scarrott, Vale Holiday Parks
It’s not just our holiday park IT business solutions that are world-class, we’re proud that our customer support and customer training is second to none. If we’ve learned anything over the last seven years, it’s ‘the customer is king.’
Every new Elite Dynamics customer joins us on our vision to pioneer the digital transformation of the holiday park industry and is supported every step of the way.
Our comprehensive Customer Service Programme ensures all customers get the very best out of our software solutions.
EliteAcademy – our unique fully digitised blended customer training, coaching, and support programme – is a game changer for the industry with access to a digital training portal, at any time, from any device, as often as needed.
“Elite Dynamics’ innovative technology provides operators with modern and reliable holiday home and park industry solutions, which have transformed the experience of all types of users by helping enhance the overall customer journey, improve reporting efficiency, as well as ensuring onsite operations run smoothly. The unrivalled experience throughout the team gives operators the added reassurance that their business needs are in safe hands and we’re immensely proud to have them as a partner.”
Luke Hansford, Senior Vice President Business Development – Awaze UK Hoseasons and cottages.com
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