About Elite Dynamics

Elite Dynamics was created to disrupt a market saturated by archaic technology and systems. Using the latest Microsoft Dynamics 365 technology, we have developed a range of dynamic IT solutions specifically for the Holiday Parks Industry.

We're a team of consultants, developers and project managers with over 75 years of situational experience of working within the Caravan and Holiday Home Industry. Formed in 2015 the founders had a vision of creating a service for the industry without the burdening limitations of currently available solutions.

Our award-winning EliteParks software comprehensively provides functionality to control the management of the whole business, supporting the following business processes – Leads, Sales, Park Operations, Owners, Reservations and Finances. It is the most advanced park management solution on the market to date and scalable for both multi-discipline income stream operating one park, to larger multi-park operators.

If you are a holiday park operator and are looking for a consulting partner with both an intimate knowledge of the holiday park sector, a wealth of Microsoft experience and the highest level of customer service, then book a demonstration or contact us for a no obligation conversation to see how you can get better transparency and analysis across the whole business.

Find out more


  • November 2015
  • December 2015
  • June 2016
  • June 2016
  • September 2016
  • October 2016
  • April 2017
  • June 2017
  • April 2018
  • April 2018
  • May 2018
  • June 2018
  • July 2018
  • August 2018
  • April 2019
  • June 2019
  • July 2019
  • August 2019
  • August 2019
  • October 2019
  • October 2019

November 2015

With the knowledge and expertise gained from working within the holiday park industry Elite Dynamics started trading in November 2015. Jamaine Campbell, Jack Vernon and Nicola Blackie combined their strong IT expertise and industry knowhow to deliver an industry focussed business solution based on Microsoft technology, using Dynamics NAV.

December 2015

Contracts with Canadian based Holiday Park Operator Great Blue Resorts were secured. Great Blue Resorts is a collection of eight holiday destinations across Ontario. They selected the EliteParks product to replace the non-integrated operational and finance systems, to create a complete park management solution that could help drive the business forward.

June 2016

Michael Paul Holidays is an internet holiday property agency. Michael Paul holidays partnered with Elite Dynamics in June 2016 and have together developed integration that allows bookings to be made from their website directly into EliteParks.

June 2016

We're proud to be partnering with Jackdaw Leisure Management services. Jackdaw Leisure provide a comprehensive leisure Business Management service that utilises the EliteParks software. Jackdaw Leisure is highly experienced in park management and have managed 20 different holiday parks to date.

September 2016

Park Leisure operate 10 holiday home parks throughout the UK, in stunning country and coastal locations. Park Leisure wanted to match their first class service with a Park Software Solution to deliver just that to both its staff and customers. We have been supporting Park Leisure since September 2016.

October 2016

Shorefield Holidays operate six holiday and leisure parks in the UK, each based in an enviable location on the stunning South Coast.

April 2017

Holiday Resort Unity have been putting smiles on guests’ faces for over 70 years. The EliteParks Solution put an even bigger smile on these park operators faces with the Elite Dynamics team helped them manage their multi income stream business with our solution.

June 2017

Park Holidays UK operate 27 holiday parks in the South of England and are the largest holiday park operator along the South Coast. They rolled out the EliteParks fully integrated solution in June 2017.

April 2018

Coppergreen Developments is the latest UK Holiday Park operator to invest in our Elite Dynamics software solution. Keen to introduce efficiency savings to its business operations, EliteParks has been implemented at Piperdam Leisure Resort, Woodland Lakes Lodges, the newly acquired Kenwick Park Estate and at their Head Offices in Sheffield.

April 2018

Elite Dynamics were awarded with the 'Certified for Microsoft Dynamics' accreditation status in April 2018, making them the only holiday park software provider officially endorsed by Microsoft.

The award reflects a huge amount of work and ongoing development of the product, through feedback from respected park operators and successful partnerships.

May 2018

Windermere based Lakeland Leisure Estates is the latest holiday group to invest in the EiteParks solution. The initial role out will be at newly acquired Roydon Marina Village and leisure complex at its 56-acre development in Essex. Lakeland Leisure Estates own a portfolio of leisure complexes, including five marinas and a number of caravan holiday parks in the Yorkshire Dales and the Costa del Sol.

June 2018

RoyaleLife pride themselves on the stunning locations of their luxury developments for the over 45's. With over 70 years experience within the industry, they wanted a software solution which reflected their own high standards and implemented EliteParks at over 20 of their parks in the UK in 2018.

July 2018

Leisure Parks are a family business, located just outside of Kendal in South Cumbria. They own and maintain six holiday parks located around south & west Lake District, North Yorkshire, & Scotland. They pride themselves on quality and a friendly service and contacted us in their hunt to find a management system that would enable them to improve the efficiency of management of their owners.

August 2018

Coastfields Leisure own seven holiday parks, located in stunning coastal locations in Lincolnshire. Having recently undergone massive investment on some of their parks in facilities and infrastructure, they wanted to install a fully-integrated management system to maximise bookings and improve the overall management of their parks.

April 2019

Argyll Holidays is a well established family business which is owned and managed by the second generation of the Campbell family, with two of the third generation now employed full time. With an impressive portfolio of businesses, including eight Holiday Parks, 2 Lochside Hotels, 2 Leisure Centres, 1 Working Farm, 160 Luxury Lodges, 460 Cosy Caravans, 75 Deluxe Hot Tubs, 300 members of staff and approximately 50,000 annual holiday guests every year; Argyll needed a reliable software solution to improve overall efficiency.

June 2019

Sandycove Holiday Homes Ltd. began trading in July 1995 following the purchase of Sandycove Caravan Sales. At that stage Sandycove Holiday Homes consisted of four parks, Ballyferris, Sandend, Sandycove and Springvale, and in 2005 Ganaway Holiday Park was added to the group.

July 2019

Pinelodge Holidays Ltd is a family owned holiday park business, founded by Hugh Grayson in 1993. They own and operate both Landal Darwin Forest, Landal Sandybrook and sister company Pinelog, which manufacture their lodges.

The business is now operated by Beverley, Nick and Lyndsey Grayson who, alongside a team of over 200 dedicated staff, aim to provide high quality lodge holiday accommodation and customer service.

August 2019

Hill Brothers Parks are a family owned and managed group of parks located in some of the most sought after locations in England and Wales.

The Hill Brothers family has been at the forefront of residential and leisure parks dating back three generations , operating a range of luxury holiday parks - each with their own unique atmosphere and settings.

August 2019

Pinewoods Holiday Park offers a wide range of holiday lodges and static caravans for private sale or rent, as well as pitches for touring caravans and motor homes in Norfolk.

Part of the Holkham Estate, and owned by the Coke family, this five star park is equipped with comprehensive and up-to-date facilities to match their high standards within tourism and has been operating for over 60 years.

October 2019

Chestnutt Holiday Parks Ireland is a multi-award winning Holiday Home family Business, ideally nestled at the foot of the Mourne Mountains.

All of their five star Holiday Parks are set against the dramatic mountains, farmland and coastline of the Mourne area, forming some of the most captivating scenery in Northern Ireland.

October 2019

Partington's Holiday Parks is a family-owned and run business based in Blackpool, North West England, specialising in family caravan holidays, holiday homes and caravan touring parks.

Partington's have been trading within the same family for 75 years and now the 4th generation of the family manages their seven park portfolio.


A team of experts

We have extensive experience working within, and providing IT solutions to, the UK caravan park industry.

Meet the Team


What our customers say

"The software will enable us to run more efficiently, which will no doubt save us money in the future. It also allows us more control, and makes it far more attractive for guests to book online which will no doubt help to increase revenue!"

Jason Williams. Co-Owner and Group Finance Director, Royale

What our customers say

"We are extremely pleased with our decision to implement the EliteParks solution. I was very impressed to find a software solution that can be easily used in all departments and covers a significant portion of our business operation, - ranging from Holiday Home Sales, Park Management, Holiday Sales and integrated Financial Management."

Andy Bowden, IT Manager & Director, Shorefield Holidays

What our customers say

"We are extremely pleased to be partnering with Elite Dynamics, their EliteParks solution is the most complete park management solution we have seen to date and every department in the business is looking forward to experiencing the benefits of its implementation."

​Rena McDonald, Finance Director, Great Blue Resorts

What our customers say

"We have been working closely with the team at Elite Dynamics for a number of years and they have always been able to deliver both consultancy and technical solutions that have benefited the business."

James McAlister, Managing Director, Brynteg Holiday Home Park

What our customers say

"The integrated solution of EliteCRM has enabled Park Leisure to identify and communicate with customers and prospects in a more efficient, targeted and compliant way. Our aim is to improve the consistency of not just the pre-sale across all selling channels but post holiday sale process as well."

Jo Cowl, Finance Director, Park Leisure 2000

What our customers say

"We Contacted Elite earlier on in the year and were really impressed with the software demonstration that we received and the wealth of knowledge the team held about the industry. Elite Dynamics share a similar culture and set of beliefs to our Holiday Park Group and we are really excited to implement EliteParks across our five parks."

JJ Kennedy. Owner, Sandycove Holiday Homes Ltd


Latest news & updates

Latest news & updates

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The team behind EliteParks

The team behind EliteParks

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Videos and downloads

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