Jamaine Campbell

Managing Director

Jamaine has spent over 20 years working within, and providing IT solutions to the park industry. With a solution oriented mindset, the EliteParks software solution was created to support the needs of the industry and fully integrate across all areas of a modern park operation. He has overseen over 50 holiday park system installations in the UK and Canada and is the driving force behind Elite Dynamics.

Nicola Campbell

Customer Services Director

Nicola has over 10 years of experience working within the UK park industry. Nicola manages customer services; provides support to all Elite Dynamics customers; and liaises directly with users and management teams, offering guidance on how best to utilise and develop their system.

Jack Vernon

Head of Technical

Jack is an experienced developer and has spent over 10 years working as a technical consultant within the park industry. Having achieved a 1st in his Computer Science Master’s Degree at Hull University, he has a wealth of specialist knowledge and know-how; and takes responsibility for all things technical at Elite Dynamics. From developments, updates and coding to collaborating with our affiliates and official partners – Jack is a hands-on technical leader with a proven record in software engineering and delivery.

Andrew Blackie

Commercial Manager

Having worked in the Holiday and Leisure Park industry for over 20 years, Andrew has vast experience of the operational requirements of any busy park operation. An experienced General Manager of a successful multi-park business, he has a sound understanding of park management systems, and the practical experience to match. Andrew is a trained consultant to support our customers across the full Elite Dynamics product range and is MB-900 and PL-200 certified for his knowledge of Microsoft Dynamics 365, Power Platform applications, and the cloud computing model.

Nicolette Campbell

Head of People & Business Transformation

Nicolette has extensive experience in both the private and public sector. Previously, she has assisted with change management projects including; system implementation, restructuring and culture within finance, regeneration and community investment teams.
A strong advocate that people are a company’s greatest asset, joining Elite in October 2020, Nicolette is now heading up the internal people and digital transformation projects for future technological changes in the holiday park industry.

Katie Ivey

Head of Finance

Katie joined Elite Dynamics in 2017, starting out as a consultant implementing EliteParks. Now, Katie is our Head of Finance, managing the day-to-day running of the finance department. Katie supports the leadership team with financial reports, finds new ways to streamline our processes, and as an Elite ambassador arranges our annual team meet ups and other social engagements. With 15 years of finance experience, 12 of which in holiday parks industry, Katie has a wealth of knowledge she brings to the business every day.

Joan Dewaele

Head of Operations

Joan joined Elite Dynamics in 2024 bringing over 35 years of senior management experience in information technology operations, project management, and customer service across a variety of industries such as technology, manufacturing, facilities management, healthcare, and higher education. Joan possesses extensive expertise in ERP implementation, accumulating 25 years of hands-on experience. Joan’s global perspective, derived from extensive work experience in North America and the UK, positions her as a dynamic leader poised to drive operational excellence at Elite Dynamics.


Collaboration makes us stronger.

We’ve developed strong relationships with other like-minded businesses so we can deliver high value solutions to our customers. Collaborating closely with leading technology specialists and providers, we establish strong long-term relationships to complement and enhance the existing platform to that we can deliver maximum value to our customers. In addition to our core Elite Dynamics software solutions, we can also offer additional products which enhance the core competencies of our product range.

“Our success has really been based on partnerships from the beginning”

Bill Gates, Co-founder Microsoft, ,

Associate partners

Strategic partners

Integration partners

Affiliate partners

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