0161 641 8926
We have over 150 years of extensive experience working within, and providing Microsoft Dynamics-based business solutions to, the UK holiday home and parks’ industry. We’re a team of consultants, developers and project managers with situational experience with a passion to drive digital transformation across all sectors of the industry.
Formed in 2015, the founders had a vision of creating a service for the industry without the burdening limitations of currently available solutions.
Find out more about our people here:
Commercial Team
Jamaine Campbell
Managing Director
Jamaine is a co-founder of Elite Dynamics UK and has spent 25+ years working within, and providing IT solutions to, the Holiday Park industry. With a solution orientated mindset, the EliteParks software solution was created to support the needs of the industry and fully integrate across all areas of a modern park operation. He has overseen over 50 holiday park system installations on parks in the UK and Canada and is the driving force behind the latest Elite Dynamics brand.
Finance and Special Projects Team
Nicolette Aydin
Head of People & Business Transformation
Nicolette has extensive experience in both the private and public sector. Previously, she has assisted with change management projects including; system implementation, restructuring and culture within finance, regeneration and community investment teams.
A strong advocate that people are a company’s greatest asset, joining Elite in October 2020, Nicolette is now heading up the internal people and digital transformation projects for future technological changes in the Holiday Park industry.
Joan Daag
Finance & Special Projects Consultant
Joan joined Elite Dynamics in 2016 and brought with her 30 years of financial management experience, 9 of those spent within holiday parks. Joan is an ElitePark system expert and assists with implementation and training for holiday park teams to gather and execute their requirements. She provides consultancy on both EliteParks and NAV with her industry, finance and software experience.
Jack Vernon
Business Transformation – Technical Lead
Co-founder of Elite Dynamics, Jack is an experienced developer and has spent over ten years working as a technical consultant within the Holiday Park Industry. Having achieved a 1st in his Computer Science Master’s Degree at Hull University, he has a wealth of specialist knowledge and know-how; and takes responsibility for all things technical at Elite Dynamics. From developments, updates and coding to collaborating with our affiliates and official partners – Jack is a hands-on technical leader with a proven record in software engineering and delivery.
Marketing Team
Natalie Fryer MCIM
Head of Marketing
Working alongside the Directors of Elite Dynamics to create and implement effective and engaging marketing strategies, Natalie heads up all activity to support all aspects of on and offline marketing communications, including campaign advertising, digital, CRM, public relations, sales lead generation, partnerships and brand development.
She brings with her over 18 years of UK holiday park marketing, retail and destination marketing experience. Natalie has managed the marketing for a 9-park operator in the north-west and has managed a team in France for a UK-based camping tour operator.
Harriet Pagan ACIM
Senior Marketing Executive
Harriet joined the Elite Dynamics’ marketing team in October 2020. Since graduating from her B.A (Hons) in International Business in 2013, Harriet has decided to dedicate her marketing career to the travel & tourism industry. Harriet also holds a CIM Level 6 Professional Marketing Diploma and has previously worked for two of the largest UK travel brands in the UK.
At Elite she is responsible for a range of activity, including customer loyalty and retention; as well as providing support with our Elite partner programme, events management, and video content strategy.
Professional Services Team
Andrew Blackie
Microsoft Dynamics 365 Lead Consultant
Having worked in the Holiday and Leisure Park industry for over 15 years, Andrew has vast experience of the operational requirements of any busy park operation. An experienced General Manager of a successful multi-park business, he has a sound understanding of park management systems, and the practical experience to match. Andrew is a trained consultant to support our customers across the full Elite Dynamics product range and recently passed his MB-900 exam to certify his knowledge of Microsoft Dynamics 365, Power Platform applications, and the cloud computing model.
Chris Timbers
Microsoft Dynamics 365 Application Consultant
Chris brings a vast range of skills and expertise to the team as a qualified accountant and from his career-wide involvement in systems implementation, training design and delivery. He has 11.5 years’ experience working in Microsoft Business Central and in the Holiday Park industry at one of Elite Dynamic’s largest customers.
As a Microsoft Dynamics 365 Consultant, his main areas of responsibilities include developing Elite Dynamic’s cutting edge online training platform and analytics product.
Kimberley Russell
Microsoft Dynamics 365 Lead Consultant
Kim is responsible for managing and overseeing the implementation of EliteParks with new customers and delivering user training to system users. A qualified accountant, Kim has over ten years’ financial management experience, five of which include managing a multi-park finance department for a large UK holiday park company. With practical knowledge of our EliteParks system, she is an advocate for EliteParks having seen first-hand the improvements the system can bring to a busy park operation.
Katie Ivey
Microsoft Dynamics 365 Application Consultant
Katie is AAT qualified and joined Elite Dynamics in 2016 bringing with her 6 years of experience within the holiday park industry. She provides consultancy on both EliteParks and NAV, working alongside customers to gather their requirements. Katie is instrumental in the ElitePark system architecture and design and assists with implementation, training and consultancy for holiday park teams.
Eira Bell
Microsoft Dynamics 365 Project Manager
Eira joined Elite Dynamics in 2020 to centralise the management and support for Elite’s project delivery teams. Bringing with her experience at one of the UK’s fastest growing travel brands and holiday park operators and over 17 years of Microsoft Dynamics NAV she knows her way around our technology, and having worked across various holiday park departments she knows all too well how our software solutions can bring positive change to business.
Technical Team
Lakshmi Rajagopala
Microsoft Dynamics 365 Lead Developer
Lakshmi Rajagopala, who has a Masters in Computer Applications (MCA) and is also a Microsoft Certified Software Engineer (MCSE). She joined Elite Dynamics in early 2017, bringing with her experience of over two decades working with Microsoft Dynamics NAV. Lakshmi has worked on holiday park projects since the early 2000s and her primary role is to develop, code and design the Elite software solutions for each individual customer.
Linda Seraj
Microsoft Dynamics 365 Lead Developer
Linda initially started her programming career with Microsoft C++, and then moved over to Microsoft Nav/Business Central in 2008. Since then, she has gained vast knowledge in accounting principles and ERP systems. Linda is now our Lead Software Developer in Microsoft Business Central.
Working with the other members of the technical team, Linda is responsible for implementing enhancements, customisations and upgrades for our customers who use EliteParks. She is looking forward to working in the industry, having had many family holidays at parks in the past.
Customer Services Team
Nicola Campbell
Customer Service Director
Nicola co-founded Elite Dynamics with Jack and Jamaine in 2015, bringing with her over 10 years of experience working within the UK Holiday Park industry. Nicola manages customer services; provides support to all Elite Dynamics customers; and liaises directly with park users and management teams, offering guidance on how best to utilise and develop their system.
Lukasz Podlejski
Microsoft Dynamics 365 Support Consultant
Lukasz joined our Account Management team in September 2020, providing first class, first line support to Elite’s customers across the UK and Canada. With 2 years experience in the Finance department working at one of Elite’s largest customers, Lukasz understands how important it is to have an efficient holiday park management software in place, across all departments, to maximise productivity.
What do our customers say?
“What particularly impressed us was the integrated nature of the solution. We could see that we would be able to quickly get information from anywhere across our business, irrespective of site and location.”
J Cowl, Finance Director
Park Leisure 2000
“We were really impressed with the software demonstration that we received and the wealth of knowledge the team held about the industry.”
JJ Kennedy, Owner
Sandycove Holiday Homes Ltd
“The EliteParks solution is the most complete park management solution we have seen to date.”
Rena McDonald, Finance Director
Great Blue Resorts
“With EliteParks, we can consolidate our parks into one single solution and foresee no requirements for additional administration staff often associated with such activity.”
Emma Bristow, Finance Manager
Park Leisure 2000
“The software has enabled us to run more efficiently, which will no doubt save us money in the future. It also allows us more control and makes it far more attractive for guests to book online which will no doubt help to increase revenue!”
Jason Williams, Co-owner and Group Finance Director
Royale
“EliteCRM offers a modern, reliable and fit for purpose solution that will enable us to effectively enhance the booking journey, improve efficiencies through the reporting functions and customer insights and grow our business.”
Caroline Povey, Associate Director – Marketing
Pinelodge Holidays
“We are grateful to have the working relationship we have with all the team at Elite Dynamics. The understanding they have of the industry and our business is invaluable when finding solutions. Thank you.”
Sam Wall, Director
Coppergreen Developments Ltd
