0161 641 8926
We have over 150 years of extensive experience working within, and providing Microsoft Dynamics-based business solutions to, the UK holiday home and parks’ industry. We’re a team of consultants, developers and project managers with situational experience with a passion to drive digital transformation across all sectors of the industry.
Formed in 2015, the founders had a vision of creating a service for the industry without the burdening limitations of currently available solutions.
Find out more about our people here:
Commercial Team
Jamaine Campbell
Managing Director
Jamaine is a co-founder of Elite Dynamics UK and has spent 25+ years working within, and providing IT solutions to, the Holiday Park industry. With a solution orientated mindset, the EliteParks software solution was created to support the needs of the industry and fully integrate across all areas of a modern park operation. He has overseen over 50 holiday park system installations on parks in the UK and Canada and is the driving force behind the latest Elite Dynamics brand.
Aby Dymond
Business Development Manager (New Sales)
Aby joined Elite Dynamics in 2021 as our New Sales Business Development Manager. Having recruitment experience in Microsoft Dynamics and Business Central, Aby has the knowledge to support potential new customers with enquiries they have when looking to adopt a new system.
Natalie Fryer MCIM
Head of Marketing
Working alongside the Directors of Elite Dynamics to create and implement effective and engaging marketing strategies, Natalie heads up all activity to support all aspects of on and offline marketing communications, including campaign advertising, digital, CRM, public relations, sales lead generation, partnerships, and brand development.
She brings with her over 18 years of UK holiday park, leisure, retail and destination marketing experience. Natalie has managed the marketing for a 9-park operator in the north-west and a team in France for a UK-based self-drive camping tour operator.
Harriet Pagan ACIM
CRM Campaigns Manager
Harriet joined the Elite Dynamics’ marketing team in October 2020. Since graduating from her B.A (Hons) in International Business in 2013, Harriet has decided to dedicate her marketing career to the travel & tourism industry. Harriet also holds a CIM Level 6 Professional Marketing Diploma and has previously worked for two of the largest UK travel brands in the UK.
At Elite she is responsible for a range of activity, including customer loyalty and retention; as well as providing support with our Elite partner programme, events management, and video content strategy.
Adam Pemberton
UK Digital Marketing Manager
Joining us in 2022 with 4 years of customer-first Marketing experience, Marketing Manager Adam is the one making sure everything you need to know about Elite Dynamics is available online. Whether an existing customer or you’re just checking us out, chances are if you’ve seen anything about Elite Dynamics online Adam had a hand in it. When not trying to entertain you on social media, Adam might be found hiking up a mountain somewhere or bouldering (indoor climbing). Since joining, Adam has really enjoyed integrating into the Elite Dynamics team and is proud of the impressive focus we have on providing the best service possible for our customers.
Edwin Burrow
Senior Content Marketing Executive
Edwin joined the Elite team in 2022 with a background in graphic design, illustration and marketing for B2C industries. Edwin is the one looking at the finer details in our digital and print designs, and supporting the marketing team by keeping our websites up to date. It’s not all about screens for Edwin – he enjoys brewing his own beer, fixing up his house with some DIY and occasionally having a coffee break at a local café. Edwin has been impressed with the innovative and professional culture of Elite Dynamics and is proud to be part of the team.
Finance and Special Projects Team
Nicolette Aydin
Head of People & Business Transformation
Nicolette has extensive experience in both the private and public sector. Previously, she has assisted with change management projects including; system implementation, restructuring and culture within finance, regeneration and community investment teams.
A strong advocate that people are a company’s greatest asset, joining Elite in October 2020, Nicolette is now heading up the internal people and digital transformation projects for future technological changes in the Holiday Park industry.
Maryam Seraj
Junior Administrator
Maryam joined Elite Dynamics in late 2021 as our Junior Administrator, supporting the HR, Customer Service and Marketing departments. She has a strong interest in computer science and software, aspiring to become a programmer or software developer in the future.
We’re so happy to be able to support Maryam early on in her career!
Joan Daag
Finance & Special Projects Consultant
Joan joined Elite Dynamics in 2016 and brought with her 30 years of financial management experience, 9 of those spent within holiday parks. Joan is an ElitePark system expert and assists with implementation and training for holiday park teams to gather and execute their requirements. She provides consultancy on both EliteParks and NAV with her industry, finance and software experience.
Professional Services Team
Nikki Rathie
Head of Operations
Head of Operations Nikki Rathie leads the charge on a daily basis. Supporting the development of our passionate people and finding ways to streamline our processes for efficient and effective working are just a few of the crucial tasks Nikki undertakes. With 25 years of experience in the holiday parks industry, Nikki has been making waves at Elite Dynamics since day 1. When not directing operations, Nikki enjoys cooking at home, dining out and loves going to concerts. Cher, P!nk, Leann Rimes, Celine Dion, Genesis and Adele are just a few of note.
Andrew Blackie
Microsoft Dynamics 365 Lead Consultant
Having worked in the Holiday and Leisure Park industry for over 15 years, Andrew has vast experience of the operational requirements of any busy park operation. An experienced General Manager of a successful multi-park business, he has a sound understanding of park management systems, and the practical experience to match. Andrew is a trained consultant to support our customers across the full Elite Dynamics product range and recently passed his MB-900 exam to certify his knowledge of Microsoft Dynamics 365, Power Platform applications, and the cloud computing model.
Luke Wild
Microsoft Dynamics 365 Customer Engagement Consultant
Customer Engagement Consultant Luke helps our EliteCRM customers with everything from onboarding all the way up to CRM projects after going live. Constantly inspired by the work ethic of his colleagues, Luke goes the extra mile for our customers every time. Outside of work, ice-cream loving Luke enjoys hiking with his family and exploring new places. If you ever run into him on the hills, say hi from us.
Chris Timbers
Microsoft Dynamics 365 Application Consultant
Chris brings a vast range of skills and expertise to the team as a qualified accountant and from his career-wide involvement in systems implementation, training design and delivery. He has 11.5 years’ experience working in Microsoft Business Central and in the Holiday Park industry at one of Elite Dynamic’s largest customers.
As a Microsoft Dynamics 365 Consultant, his main areas of responsibilities include developing Elite Dynamic’s cutting edge online training platform and analytics product.
Katie Ivey
Microsoft Dynamics 365 Application Consultant
Katie is AAT qualified and joined Elite Dynamics in 2016 bringing with her 6 years of experience within the holiday park industry. She provides consultancy on both EliteParks and NAV, working alongside customers to gather their requirements. Katie is instrumental in the ElitePark system architecture and design and assists with implementation, training and consultancy for holiday park teams.
Alastair Alexander
Microsoft Dynamics 365 Application Consultant
Alastair joined Elite Dynamics in 2021, having been previously worked for one of our customers. He has worked in the holiday park industry for many years, having vast and varied roles throughout his career. With Alastair’s experience as a System Manager, he is able to apply his knowledge of software and systems to how it can benefit and increase productivity, in each department within a holiday park business.
Mark Fugett
Microsoft Dynamics 365 Application Consultant
By the time Mark joined Elite Dynamics, he already had 6 years experience with EliteParks as one of our customers. Now embedded within the Elite team Mark implements EliteParks for our customers whilst training and supporting them wherever necessary. Techy Mark loves playing computer games and watching football. Since joining Elite Dynamics, he’s enjoyed the culture focus on being the best you can be in all areas of your life.
Eira Bell
Microsoft Dynamics 365 Project Manager
Eira joined Elite Dynamics in 2020 to centralise the management and support for Elite’s project delivery teams. Bringing with her experience at one of the UK’s fastest growing travel brands and holiday park operators and over 17 years of Microsoft Dynamics NAV she knows her way around our technology, and having worked across various holiday park departments she knows all too well how our software solutions can bring positive change to business.
Douglas Skea
Microsoft Dynamics 365 Project Manager
Doug is one of Microsoft Dynamics 365 Project Managers, supporting customer projects and software development roadmaps. Doug focuses on allocating Consultant and Developer resource for project activities, as well as managing client and 3rd Party deadlines to maintain customer expectations.
Ryan Toft
Microsoft Dynamics Customer Engagement Consultant
Customer Engagement Consultant Ryan spends his days developing CRM solutions for both new and existing customers. Each day Ryan applies his knowledge of Dynamics CRM in the cloud and on premise to ensure that our customers have the best experience possible. Tottenham Hotspur fan Ryan also enjoys playing golf on the weekends and is currently training for a Tough Mudder. As part of the Elite Dynamics team, Ryan enjoys how supportive and helpful everyone has been so far.
Lauryn Neale
Microsoft Dynamics Customer Engagement Consultant
Lauryn joined Elite Dynamics with 3 years experience in Dynamics 365 and the Power Platform, along with years of customer relationship building experience. As our Customer Engagement Consultant, Lauryn provides CRM solutions to new and existing customers, supporting and building lasting relationships. Lauryn enjoys a chilled night in just as much as she enjoys risk taking activities including gorge scrambling, canoeing and mountain climbing. As part of the Elite Dynamics team, Lauryn likes the family feel of the team and the challenge her role presents.
Lisa Alexander
Microsoft Dynamics 365 Application Consultant
Elite Dynamics Application Consultant Lisa joined us in 2022 with over 10 years hospitality experience. Self-proclaimed chatterbox, Lisa uses her talents for good, supporting our customers wherever they need it. Keeping things consistent across the board, Lisa enjoys spending time with her family and finding quirky places to eat and drink. Not only that but she loves travelling, keen on taking a ‘cheeky wee city break’ wherever possible. For Lisa, her favourite thing about working in the Elite team is the passion her colleagues share.
Georgina Tominey
Learning Content Designer
With 13 years experience in customer facing and support roles, Georgie joined us as Learning and Content Designer. Responsible for creating engaging and training content for both our customers and internal team, Georgie makes learning fun. In her down time, Georgie enjoys PC gaming with her partner and friends as well as singing & playing piano. At Elite Dynamics, Georgie feels valued as an individual alongside her colleagues and loves how supportive the team are.
Customer Services Team
Nicola Campbell
Customer Service Director
Nicola co-founded Elite Dynamics with Jack and Jamaine in 2015, bringing with her over 10 years of experience working within the UK Holiday Park industry. Nicola manages customer services; provides support to all Elite Dynamics customers; and liaises directly with park users and management teams, offering guidance on how best to utilise and develop their system.
Georgia Hough
Account Manager
Georgia joined us with over eight years of experience in the holiday home and parks’ industry, having worked on parks as Holiday Services Manager and more recently as a Customer Support Agent for another industry software provider. Holiday parks are in her blood having grown up around family relatives, including her Mum, running holiday parks for over 28 years.
Georgia provides a crucial service within the business, supporting the Professional Services team to ensure clear channels of communication are kept between customers and projects and is responsible for the management of many customer accounts and service level agreements.
Lukasz Podlejski
Microsoft Dynamics 365 Lead Support Consultant
Lukasz joined our Account Management team in September 2020, providing first class, first line support to Elite’s customers across the UK and Canada. With 2 years experience in the Finance department working at one of Elite’s largest customers, Lukasz understands how important it is to have an efficient holiday park management software in place, across all departments, to maximise productivity.
Nigel Parrett
Microsoft Dynamics 365 Support Consultant
Nigel joined Elite Dynamics in 2021 after having worked at one of the UK’s largest holiday letting companies, Awaze, as a Support Engineer to system users in various departments across the organisation. He has many years experience in Microsoft and uses his vast knowledge and technical skills to best support our holiday park customers and Elite team members.
Nina Shaw
Microsoft Dynamics 365 Support Consultant
Nina joined Elite Dynamics in late 2021 as one of our MS Dynamics Support Consultants.
After leaving school at 16, Nina embarked on her career in the holiday park industry as an entertainer and a pool assistant, where she worked up to become a Holiday Sales Manager, and then a General Manager. Having had administrative and IT experience in a holiday park setting enables Nina to provide fantastic software support to our customers.
Robert McCoy
Microsoft Dynamics 365 Customer Support Consultant
With 12 years in IT and 3 in the Holiday Parks industry, Microsoft Dynamics 265 Support Consultant Rob supports both our customers and the wider team every step of the way. When Rob isn’t managing licencing internally or creating customers SaaS environments, he’s spending time with his wife and daughter or watching Star Trek and anime. Rob told us that he enjoys working with and supporting the Elite team, as much as he enjoys listening to music whilst working.
Georgia Hough
Microsoft Dynamics 365 Support Consultant
Georgia joined us with over eight years of experience in the holiday home and parks’ industry, having worked on parks as Holiday Services Manager and more recently as a Customer Support Agent for another industry software provider. Holiday parks are in her blood having grown up around family relatives, including her Mum, running holiday parks for over 28 years.
Georgia provides a crucial service within the business, supporting the Professional Services team to ensure clear channels of communication are kept between customers and projects and is responsible for the management of many customer accounts and service level agreements.
Lukasz Podlejski
Microsoft Dynamics 365 Support Consultant
Lukasz joined our Account Management team in September 2020, providing first class, first line support to Elite’s customers across the UK and Canada. With 2 years experience in the Finance department working at one of Elite’s largest customers, Lukasz understands how important it is to have an efficient holiday park management software in place, across all departments, to maximise productivity.
Technical Team
Jack Vernon
Business Transformation – Technical Lead
Co-founder of Elite Dynamics, Jack is an experienced developer and has spent over ten years working as a technical consultant within the Holiday Park Industry. Having achieved a 1st in his Computer Science Master’s Degree at Hull University, he has a wealth of specialist knowledge and know-how; and takes responsibility for all things technical at Elite Dynamics. From developments, updates and coding to collaborating with our affiliates and official partners – Jack is a hands-on technical leader with a proven record in software engineering and delivery.
Lakshmi Rajagopala
Microsoft Dynamics 365 Lead Developer
Lakshmi Rajagopala, who has a Masters in Computer Applications (MCA) and is also a Microsoft Certified Software Engineer (MCSE). She joined Elite Dynamics in early 2017, bringing with her experience of over two decades working with Microsoft Dynamics NAV. Lakshmi has worked on holiday park projects since the early 2000s and her primary role is to develop, code and design the Elite software solutions for each individual customer.
Linda Seraj
Microsoft Dynamics 365 Lead Developer
Linda initially started her programming career with Microsoft C++, and then moved over to Microsoft Nav/Business Central in 2008. Since then, she has gained vast knowledge in accounting principles and ERP systems. Linda is now our Lead Software Developer in Microsoft Business Central.
Working with the other members of the technical team, Linda is responsible for implementing enhancements, customisations and upgrades for our customers who use EliteParks. She is looking forward to working in the industry, having had many family holidays at parks in the past.
What do our customers say?
“What particularly impressed us was the integrated nature of the solution. We could see that we would be able to quickly get information from anywhere across our business, irrespective of site and location.”
J Cowl, Finance Director
Park Leisure 2000
“We were really impressed with the software demonstration that we received and the wealth of knowledge the team held about the industry.”
JJ Kennedy, Owner
Sandycove Holiday Homes Ltd
“The EliteParks solution is the most complete park management solution we have seen to date.”
Rena McDonald, Finance Director
Great Blue Resorts
“With EliteParks, we can consolidate our parks into one single solution and foresee no requirements for additional administration staff often associated with such activity.”
Emma Bristow, Finance Manager
Park Leisure 2000
“The software has enabled us to run more efficiently, which will no doubt save us money in the future. It also allows us more control and makes it far more attractive for guests to book online which will no doubt help to increase revenue!”
Jason Williams, Co-owner and Group Finance Director
Royale
“EliteCRM offers a modern, reliable and fit for purpose solution that will enable us to effectively enhance the booking journey, improve efficiencies through the reporting functions and customer insights and grow our business.”
Caroline Povey, Associate Director – Marketing
Pinelodge Holidays
“We are grateful to have the working relationship we have with all the team at Elite Dynamics. The understanding they have of the industry and our business is invaluable when finding solutions. Thank you.”
Sam Wall, Director
Coppergreen Developments Ltd
