EliteParks enabled the transition from outdated manual processes to a more efficient system.

Impressed with the expertise and support during and after the implementation process.

Introduction of Owner’s App allows Chestnutt to keep owners informed and engaged.

Geoff Chestnutt, Director of Chestnutt Holiday Parks in Northern Ireland, oversees a family-owned business that has grown from one park in 1968 to four parks along the Mourne Coast.

Despite initial reluctance to digitise the business due to the emphasis on a personal, family touch, Geoff recognised the need for modernisation. Facing challenges like Covid and Brexit, the company implemented EliteParks to streamline operations.

Geoff believes the software plays a crucial role in managing the business’s growth, enhancing customer communication, and maintaining a personalised experience while

The challenges

  • Geoff was initially reluctant to digitise the business due to concerns about losing the personal, family touch that distinguishes their holiday parks. The challenge was to modernise while maintaining the unique character of their parks.
  • The existing hybrid system was not sufficient for the growing business. There were issues with time-consuming processes, data reconciliation, and confidence in the accuracy of pulled-out data. The need for a more comprehensive software system was evident.
  • With the business growing and customer expectations rising, the existing paper-based processes became inefficient. There was a need for a one-stop-shop solution to coordinate the management side of the business and improve operational efficiency.
  • Implementing a new IT business solution coincided with the challenges brought about by the COVID-19 pandemic. Adapting to new health and safety processes and procedures, along with the impact of the pandemic on operations, posed additional challenges.
  • The uncertainties and changes associated with Brexit added complexity to the business environment.
  • Implementing a new system required the entire staff to adapt and learn new processes. The challenge was to bring the whole staff on board and ensure a smooth transition without disrupting day-to-day operations.
  • Implementing a new system was described as a big commitment that required time to be set aside in addition to day-to-day responsibilities. Balancing this commitment with the immediate needs of customers and the business was a challenge.
  • Ensuring minimal impact on customers during the transition to a new management system was crucial. The challenge was to maintain customer satisfaction and reassure them that their holiday experience would not be compromised.
Solutions implemented

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"We were looking for the next step that would give us a software system that was more comprehensive in its look and feel. A system to support the customer journey, capture details and processes, and look after our customers’ in a meaningful and productive way."

Geoff Chestnutt, Director,

Chestnutt Holiday Parks

"With Elite solutions being built on the Microsoft Dynamics 365 platform, this gave the added assurance that they were the right provider for us.

It was a big commitment, so you have to set time aside in addition to your day-to-day job. At the end of the day, the customer isn’t interested in what you’re going through regarding processes or implementing a new system. They just want to know that their holiday is going to be good, and their caravan is going to be looked after. Our job is to keep our customers happy.

The support from the Elite team has been good. They are knowledgeable and helpful when we’ve gone back to them, which has been encouraging as we’re depending on their expertise if we hit something we don’t know how to work around. They’re an extension of our team."

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Once you’ve had your software demonstration and all your questions have been answered, we’ll work on an Indicative Price Illustration for you that shows a clear breakdown of all fees and resources included.


If you’re comfortable with the Indicative Price Illustration, we’ll visit your business and conduct a series of Business Process Analysis workshops with your team. This allows us to walk through you processes and map them to the functionality of the solution, ensuring that the proposed solution will fit your business and deliver to your stated objectives.


Once step 4 is complete, we’ll produce a business proposal for you to review with your team which includes the commercials, the delivery scope, and high-level project plan. After contracts are signed, we’ll organise a project kick-off meeting where you will be formally handed over to the implementation team.


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