Impressed by the knowledge and expertise within Elite Dynamics.

Found the transition period to be smooth - training and test system created confidence.

Elite Dynamics aligned with Lifestyle’s longer-term business growth.

Lifestyle Group NI entered the holiday park sector in 2019, acquiring five parks in Northern Ireland.

Focusing on technology as a priority, the parks cater to a diverse customer base, offering homes ranging from £20,000 to £250,000. With a new owner, Adrian Gleave, fully involved in day-to-day operations, the strategy is to embrace growth and development in the evolving market.

Over 18 months, Lifestyle Group NI implemented comprehensive software solutions from Elite Dynamics, aiming for a complete transformation. Recognizing the importance of a strong system, they appointed a technology champion, Andrew Guy, to ensure successful integration and maximize the benefits of the new software.

The challenges

  • The initial challenge was to modernise the existing infrastructure and implement comprehensive software solutions.
  • The parks cater to a mixed demographic, from customers seeking affordable starter homes to those interested in luxury seafront units. Managing diverse customer needs and expectations posed a challenge.
  • Lifestyle Group NI recognised the evolving market trends, such as a shift from static caravans to luxury lodges. Adapting to these changes and meeting customer demands for more luxurious accommodations presented a challenge.
  • Implementing new software involved overcoming resistance to change among the staff. People, by nature, resist change, and managing this resistance was crucial for the success of the technology adoption.
  • Ensuring that the staff is adequately trained to use the new software was a critical aspect. The customer emphasised the importance of having a 'technology champion' (Andrew Guy) to drive the implementation and provide training.
  • Transitioning from older processes, which relied heavily on spreadsheets, to a comprehensive software solution required a revaluation and optimisation of existing business processes.
  • They wanted to establish a strong foundation for future growth, ensuring business continuity in case of unforeseen events, as well as scalability to accommodate future acquisitions and park expansions.
  • There were limitations of relying on individual staff members to hold important data, emphasising the need for a centralized and easily accessible system.
Solutions implemented

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Firstly, people always buy people and right from meeting Jamaine and the team around him, I had confidence that the product would be delivered. Secondly, Elite have masses of experience of the holiday park industry as their people have been employed in the sector for a long time.

Adrian Gleave, New Owner & Director,

Lifestyle Group Northern Ireland

Also, the way the software was explained to me, and subsequently has been proven right, was that it was based on an accounting package and in business, everything works over the finance side. Whether you’re selling ice creams or caravans, the common denominator across every department of a business is always finance.

I’ve had experience of bringing software into businesses and the challenges that can come with it,” said Adrian. “People by nature don’t want change, so it has to be carefully managed. For us, the key to the success of EliteParks – the new software package – coming in was to have a champion who could drive it through the business.

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After your discovery call, we’ll invite you to a demonstration of our proposed solution which meets your IT business requirements.


Once you’ve had your software demonstration and all your questions have been answered, we’ll work on an Indicative Price Illustration for you that shows a clear breakdown of all fees and resources included.


If you’re comfortable with the Indicative Price Illustration, we’ll visit your business and conduct a series of Business Process Analysis workshops with your team. This allows us to walk through you processes and map them to the functionality of the solution, ensuring that the proposed solution will fit your business and deliver to your stated objectives.


Once step 4 is complete, we’ll produce a business proposal for you to review with your team which includes the commercials, the delivery scope, and high-level project plan. After contracts are signed, we’ll organise a project kick-off meeting where you will be formally handed over to the implementation team.


By joining the Elite Community, you are now part of a very special group of businesses in the park & marina industry, who all share the same enthusiasm for world-class Microsoft Dynamics 365 technology.

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