EliteAcademy allowed effective remote training and implementation during lockdown.

Moved away from several disjointed solutions and spreadsheets to ‘one system that does it all’.

Report automation enables Maguires to plan for the next season and continue to grow.

Maguires Country Parks was established 1981 and now has eight 5-star parks across County Durham, Northumberland and North Yorkshire.

Their transition to EliteParks IT business solution, EliteCRM Gold, and Continua Document Output was completed within three months, going live on 1st April 2021. The selection process began in autumn 2020, with Maguires ultimately choosing Elite Dynamics in December.

Lianne Stephenson, Systems Accountant, led the project, emphasising the importance of having a dedicated project leader and advising against adapting the new system to existing processes. She also highlighted the challenge of managing data, recommended focusing on key aspects, urged patience in adjusting to the new software, and emphasized the value of training

The challenges

  • The project had a tight timeline, with a three-month period for implementation. Meeting key project deadlines was crucial for the successful launch on the planned go-live date.
  • The importance of having a dedicated person lead the project, emphasising the challenges when managing the project alongside regular daily responsibilities.
  • The unusual circumstance of conducting training during lockdown. There was a reliance on video-oriented training and virtual communication tools due to the inability to meet the training team in person.
Solutions implemented

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5-star parks across 3 counties


began working with Elite Dynamics

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When changing over to a new software provider, a lot of companies make the mistake of trying to make the new system adapt to the processes you already have. When I’ve been involved in similar projects, you end up trying to adapt the system to do what you’ve always done.

Lianne Stephenson, Systems Accountant,

Maguires Country Parks

That shouldn’t be the aim as then you’re defeating the purpose of transferring to a better solution in the first place. Sometimes, this can also be where you have issues as you’re changing the system to a bit of a hybrid. Yes, the team at Elite Dynamics are happy to organise any modification you need as the software has that flexibility, but we tried to come at it from the other side to really look at getting the most from the solution.

Before we went live, we were in full lockdown, so the training was a bit different, but it worked. We hadn’t met any of the Elite Dynamics team in person, which was unusual... but in essence, that’s the way things are going. With much of the training being video orientated (EliteAcademy), you could watch it over and over again if you needed to, going at your own pace.

Internally we decided to carry out our training in a very similar way to how Elite Dynamics were training us. We made the most of the videos, used Microsoft Teams, and the people that were trained up then trained others on parks. I think it’s a testament to the Elite Dynamics team and the software, that everyone is happy using it.

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After your discovery call, we’ll invite you to a demonstration of our proposed solution which meets your IT business requirements.


Once you’ve had your software demonstration and all your questions have been answered, we’ll work on an Indicative Price Illustration for you that shows a clear breakdown of all fees and resources included.


If you’re comfortable with the Indicative Price Illustration, we’ll visit your business and conduct a series of Business Process Analysis workshops with your team. This allows us to walk through you processes and map them to the functionality of the solution, ensuring that the proposed solution will fit your business and deliver to your stated objectives.


Once step 4 is complete, we’ll produce a business proposal for you to review with your team which includes the commercials, the delivery scope, and high-level project plan. After contracts are signed, we’ll organise a project kick-off meeting where you will be formally handed over to the implementation team.


By joining the Elite Community, you are now part of a very special group of businesses in the park & marina industry, who all share the same enthusiasm for world-class Microsoft Dynamics 365 technology.

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