EliteParks provides Vale with real-time dynamic information, enabling more informed decisions.

Ability to scale the business alongside Elite Dynamics solutions.

EliteCRM enabled Vale to boost sales and improve the customer experience.

Thomas Scarrott, the Director and co-owner, initiated a switch to Elite Dynamics after realising its alignment with their needs.

Vale’s proactive approach involved park managers taking responsibility for transferring their data, ensuring staff buy-in to the company’s new IT solution. The integration of EliteParks aims to provide real-time dynamic information, enhance efficiency, and increase collaboration across departments.

The challenges

  • Recognised the need for a new holiday park management system as they were outgrowing their existing one.
  • Challenge in getting staff onboard with the new system.
  • Family business structure with staff often responsible for multiple roles.
  • Emphasised the importance of staff understanding the system's architecture and benefits.
  • Transitioning from fragmented processes using multiple software solutions.
  • Integrating various departments to work seamlessly within a new ERP system.
  • Perception of the holiday park industry as lagging behind in technology adoption.
  • Resistance among family-owned businesses to change from traditional systems they are comfortable with.
Solutions implemented

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founded their first holiday park


generation family business


years of significant growth

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I realised pretty soon that the Elite Dynamics system was everything we were looking for. And if we were going to develop a system and had the capacity to do it right, we would design it in exactly the same way that Elite designed their system.

Thomas Scarrott, Director,

Vale Holiday Parks

We could have just told everyone – ok, here’s a brand new all-singing, all-dancing system with your data in it – just carry on. However, by them taking ultimate responsibility for transferring their own data, it gave them insight and knowledge into the architecture of the system, why it works in the way it does, and how it’s going to make their lives easier in the long run.

Elite have adapted to our way of working and the one thing I’ve always felt with the Elite Dynamics team is the way they make you feel as if you are their only customer. It’s great. I know they’ve got other customers and other projects on the go, but you can contact them pretty much anytime you want, and they will always get back to you and always with the response you need.

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After your discovery call, we’ll invite you to a demonstration of our proposed solution which meets your IT business requirements.


Once you’ve had your software demonstration and all your questions have been answered, we’ll work on an Indicative Price Illustration for you that shows a clear breakdown of all fees and resources included.


If you’re comfortable with the Indicative Price Illustration, we’ll visit your business and conduct a series of Business Process Analysis workshops with your team. This allows us to walk through you processes and map them to the functionality of the solution, ensuring that the proposed solution will fit your business and deliver to your stated objectives.


Once step 4 is complete, we’ll produce a business proposal for you to review with your team which includes the commercials, the delivery scope, and high-level project plan. After contracts are signed, we’ll organise a project kick-off meeting where you will be formally handed over to the implementation team.


By joining the Elite Community, you are now part of a very special group of businesses in the park & marina industry, who all share the same enthusiasm for world-class Microsoft Dynamics 365 technology.

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