Market Leading CRM Software For Holiday Parks

Built on Microsoft Dynamics 365 Customer Engagement, EliteCRM is designed to help boost your holiday park sales and improve your customer’s experience by guiding your sales team through the journey of prospect to established customer, and beyond. 

 

Sales & Leads

Sales & Leads

Marketing

Marketing

Customer Service

Customer Service

Social Media

Social Media

Office 365

Office 365

Extensibility

Extensibility

Sales & Leads

Capture and manage new sales leads through multiple channels and progress these through to won opportunities using the Sales Automation module, which includes:

  • Lead Management*
  • Deal Management*
  • Booking Management
  • Automated Customer Journeys
  • Custom Sales process flow to improve consistency of pre-sale
  • Targeted campaign activity
  • Enhanced Segmentation and Sales Reporting
  • Full communication and customer history
  • Ensures that all relevant EliteParks fields and records are available in CRM for reporting and automation*

    *Existing EliteParks customers only

 

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Marketing

Enhance your customers pre & post sale experiences with targeted, relevant marketing material throughout different stages of their customer life cycle:
  • Gain customer insight into their consumer behaviour
  • Dynamic, automated or manual email communications
  • Report and automate on open rates, click throughs, unsubscribes, bounce backs and GDPR settings
  • Automate customer journeys based on marketing interaction
  • Gain customer insight on web visits, social media activity and interaction
  • Maximise social engagement
  • Manage campaigns and events and ROI against actual sales
  • Automate the RSVP process with timed customer communications
  • Gain insight into website activity and engagement

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Customer Service

Allow customers to provide feedback and issue a complaint using a Dynamic Case Management tool which will easily collate responses and act upon them:
  • Automated case creation via email, website or customer portal
  • Automated routing to relevant team based on case information
  • Custom case management process flow
  • Utilise out of the box SLA timer’s for more severe cases
  • Build up and attach knowledge base articles to assist customer service representatives with their job
  • Automated identification of similar previous cases or duplicate customer cases
  • Case resolution reporting

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Social Media

Understand more about your customers with artificial intelligence to search for customer, competitor or company related information, including:
  • Twitter searches
  • Facebook searches
  • Instagram searches
  • YouTube and blog searches
  • Automated lead or case creation
  • Location, intention, sentiment analysis
  • Private message management
  • Respond on Twitter or Facebook
  • Track all social posts against your CRM

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Office 365

Using the Microsoft Office stack enhances your CRM experience in many ways, including:
  • Excel integration for reporting, analytics and data manipulation
  • Outlook integration for communication, appointment & task management
  • Word integration for mail merge and document generation
  • Use Microsoft Flow to automate activities across the Microsoft Suite
  • Use Microsoft Teams for collaboration on sales, marketing or customer service activity
  • Use Yammer as an internal social environment to enhance collaboration and communication
  • Utilise the reporting strength of Power BI to go above and beyond CRM reporting

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Extensibility

Using the latest Microsoft technology and flexibility of our products to enhance your holiday park software solutions:
  • Access to 000’s of fully integrational apps currently registered on Microsoft AppSource
  • Flexible and easily accessible API integrations to and from Microsoft Dynamics CRM
  • Custom integrations to support your business

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Harnessing the power of Microsoft technologies

We’ve used our combined experience of over 65 years of Microsoft Dynamics NAV expertise working within the holiday park industry to create EliteParks, the most advanced management solution in the market to date, using a portfolio of vertical and horizontal business solutions based on Microsoft technology.