Holiday Park CRM Customer Management Software

EliteCRM

Create seamless customer service experiences with EliteCRM

Our Elite Customer Relationship Management (CRM) solution brings your holiday park sales, marketing and customer service together for more relevant, valuable and productive customer insight.

EliteCRM has been developed with only the holiday park industry in mind to support business growth and profitability. If you are looking to achieve a competitive edge in the industry, this CRM system will help you to build and maintain the customer relationships that truly matter.

Built on Microsoft Dynamics 365 Customer Engagement, EliteCRM is designed to help boost your holiday park sales and improve your customer’s experience by guiding your sales team through the journey of prospect to established customer, and beyond.

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EliteCRM Gold

INTEGRATED SOLUTION

Customers, owners & enquirers
Complete sales process with leads, appointments, bookings and deals
Targeted marketing using customer insight
Full customer 360 perspective
Enhanced reporting and segmentation

INTEGRATED MARKETING AUTOMATION*

Design HTML marketing content
Fully automate personalised communications, such as booking confirmations or monthly newsletters
See analytics and insight on your customers and prospects
Email open rates, clicks and unsubscribes *Additional licence costs

AUTOMATE YOUR SALES CYCLE

Automated communication journey throughout lead cycle, for different lead types i.e. newsletter enquiry, booking enquiry, etc

AUTOMATE YOUR CUSTOMER BOOKING JOURNEY

Personalised booking confirmation
2-weeks, 6-weeks holiday reminders
Outstanding payment and cancellation options
Day of arrival and check in communication
Post booking communication, including survey distribution

AUTOMATE YOUR OWNER JOURNEY

Initial enquiry communication
Appointment reminder and confirmation
Post appointment keep warms
Deal confirmation and welcome pack
Handover reminder
1-month welcome
Survey distribution
1 year ownership anniversary

ENHANCED MARKETING LISTS AND SEGMENTATION

Monthly newsletter
Early bird bookers
VIP customers
Booking enquirers
All owners

EliteCRM Platinum

ELITECRM GOLD +

OUTLOOK INTEGRATION FOR ACTIVITY MANAGEMENT

Appointments
Tasks
Email tracking

CAMPAIGN & EVENT MANAGEMENT

Pre-planning
Campaign costs, activities and response management
Campaign ROI

WEBSITE INTEGRATION*

Contact us
Enquiries *Additional licence costs – price dependent upon solution chosen

LIVE CHAT INTEGRATION*

*Requires a LiveChat account – additional licence cost chargeable

ENHANCED MARKETING LISTS AND SEGMENTATION

Find out what your prospects, customers and competitors are doing on:

Facebook
Twitter
Instagram
LinkedIn *Additional licence costs – price dependent upon solution chosen

EliteCRM Diamond

ELITECRM PLATINUM +

2-WAY ELITEPARKS INTEGRATION

Use the capabilities of EliteCRM for presale activity and the power of EliteParks for completing the sale
Use CRM for sales processes
Updated data in CRM, immediately available in EliteParks

CUSTOMER SERVICE & CASE MANAGEMENT

Capture post-holiday or owner feedback
Complaint management
Repairs

SELF-SERVICE CUSTOMER PORTAL*

Manage your booking
Book activities
Check In *Additional licence and implementation costs apply – price dependent upon solution chosen

USE CRM TO SEND CMS*

Individual and bulk SMS
Check in reminders
Arrival day reminder * Additional licence costs – price dependent upon solution chosen.

ENHANCED REPORTING

Booking and deal insight
Most busy/quiet months/qtrs
Most popular range • Analysis by salesperson/park, etc
Analysis by model, manufacturer or customer

DYNAMICS 365 MOBILE APP

Manage your sales
Update appointments and confirm check-ins
Allocate leads or customer tasks

sales and leads

Sales & Leads

Capture and manage new sales leads through multiple channels, and progress these through to won opportunities, using powerful sales automation.

Personalise customer journeys
Prospect management to convert more leads
Prioritise sales leads using lead scoring, based on behaviour, segmentation and time
Automate workflow for reduced administration
Personalise the customer journey
Enhance your sales strategy
Empower your sales teams to work smarter and more efficiently
Connect your sales activity with your marketing activity
Customise your sales
Gain sales insight
Automate tasks for your sales team
Nurture leads with advanced segmentation
Boost operational efficiency with access to data from any device
Reduce resource costs and time spent on administration to enable your teams to sell more

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marketing

Marketing

Enhance your customers pre & post sale experiences with targeted, relevant marketing material throughout different stages of their customer life cycle.

Gain customer insight into their consumer behaviour
Dynamic, automated or manual email communications
Report and automate on open rates, click throughs, unsubscribes, bounce backs
GDPR management
Automate customer journeys based on marketing interaction
Gain customer insight on web visits, social media activity and interaction
Maximise social engagement
Manage campaigns and events and ROI against actual sales
Automate the RSVP process with timed customer communications
Gain insight into website activity and engagement

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customer service

Customer Service

Allow customers to provide feedback and issue a complaint using a dynamic case management tool, which will easily collate responses and act upon them.

Automated case creation via email, website or customer portal
Automated routing to relevant team based on case information
Custom case management process flow
Utilise out of the box SLA timers for more severe cases
Build up and attach knowledge base articles to assist customer service representatives with their job
Automated identification of similar previous cases or duplicate customer cases
Case resolution reporting

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Automation

Extend your customer relationships management (CRM) with a robust and easy-to-use marketing automation platform.

Excel integration for reporting, analytics and data manipulation
Outlook integration for communication, appointment & task management
Microsoft Word integration for mail merge and document generation
Use Microsoft Flow to automate activities across the Microsoft Suite
Use Microsoft Teams for collaboration on sales, marketing or customer service activity
Use Yammer as an internal social environment to enhance collaboration and communication
Utilise the reporting strength of Power BI to go above and beyond CRM reporting

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social media

Social Media

Understand more about your customers with artificial intelligence to search for customer, competitor or company related information.

Twitter searches
Facebook searches
Instagram searches
YouTube searches
Blog searches
Automated lead or case creation
Location, intention, sentiment analysis
Private message management
Respond on Twitter or Facebook
Track all social posts against your customer relationship management (CRM)

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Extensibility

Using the latest Microsoft technology and flexibility of our products to further enhance your holiday park management efficiency.

Access to thousands of fully integrational apps, currently registered on Microsoft AppSource
Flexible and easily accessible API integrations to and from EliteCRM
Custom integrations to support your business upon request

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Key Features

Simple and easy to use

Available at any time, from any location, with any device

Access information in real-time

A true 360-degree perspective of your sales, marketing and customer service activity

Market leading automation

Fully integration with Office365

Maximise social media ROI

Marketing campaign & budget management

park leisure

“The integrated solution of EliteCRM has enabled Park Leisure to identify and communicate with customers and prospects in a more efficient, targeted and compliant way. Our aim is to improve the consistency of not just the pre-sale across all selling channels but post-holiday sale process as well.”

Park Leisure 2000

The highest level of customer support

We take pride in achieving our customer objectives for every project. Our range of Elite software solutions will support your business growth and we will work alongside you every step of the way.

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