Family owned and run holiday park company, Vale Holiday Parks, who operate 12 holiday parks across Wales and Cornwall are investing in the future of the business by upgrading their existing park management technology.
Vale Holiday Parks opened their first park in Wales more than 30 years ago and since then, three generations of the family have worked – and continue to work – within the business. To safeguard and future proof the parks for many more generations, the owners have recognised the need to replace their current systems with fresh, modern, and innovative solutions provided by leading holiday park software specialist, Elite Dynamics.
Between them, the professional Elite Dynamics team have a combined 100+ years of experience in the holiday park industry and are working to modernise the industry with their market leading Microsoft Dynamics technology and software solutions.

“We first became aware of Elite Dynamics a few years ago not long after they entered the market and have watched their progress closely since then. In a short space of time they have developed into a dominant force in our industry and are always at the forefront of introducing new products that support the industry. We’re certainly all eager to be venturing into the exciting world of ERP and CRM.”
Jamaine Campbell, co-founder and Commercial Director at Elite Dynamics, said: “We are seeing more and more enquiries from holiday parks who are realising that nowadays there are much better and more efficient ways of working. They no longer want to struggle with inflexible systems that were installed years ago and don’t suit today’s customers or the modern world.
“The new solutions for Vale Holiday Parks will let them manage everything from sales leads, deal processing, management to stock levels, communication with owners, booking enquiries, dynamic pricing with full integration to Hoseasons. They will also benefit from additional Microsoft integrated solutions to address and simplify even the most complex Document Management and Payroll & HR needs. It signals a completely new and exciting way for them to do business, enhance relationships with customers, and generate increased revenue.”
Thomas Scarrott, Director at Vale Holiday Parks, added: “As a proud family business known for our personal touch with customers and owners, it was important for us to choose a software provider that would understand every aspect of our business and support us every step of the way. The Elite Dynamics team have already given us such valuable time and myself and the other directors of Vale are looking forward to the start of what we believe will be a long and prosperous business partnership.”
