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Elite Dynamics Elite Dynamics
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Facebook Twitter Linkedin Youtube
Book a
Discovery Call
View our
Brochures
Elite Dynamics
  • Home
  • Our Solutions
    • Holiday Parks
      • EliteParks
        • Activities
        • Events
        • Finance
        • Housekeeping
        • Maintenance
        • Marketing
        • Memberships
        • Owners
        • Park Management
        • Reservations
        • Sales & Leads
        • Sustainability API
      • EliteCRM
        • Sales & Leads
        • Marketing
        • Customer Service
        • Automation
        • Social Media
        • Extensibility
      • EliteFinance
      • EliteAcademy
      • EliteAnalytics
    • Manufacturers
      • EliteFinance for Manufacturers
      • EliteAcademy
    • Holiday Marinas
        • Sales & Leads
        • Marina Management
        • Boatyard Servicing
        • Berth Holders
        • Housekeeping
        • Reservations
        • Marketing
        • Events
        • Finance
    • Holiday Home Dealers
  • Customers
    • Case Studies
  • Events
  • About
    • Blog
    • Careers
    • Charity
    • FAQ’s
    • Meet the Team
    • Sustainability
  • Book a Discovery Call
Elite Dynamics Elite Dynamics
FAQ's

Frequently Asked Questions

We know you have some questions regarding our holiday park software solutions. That’s why our team have put together a list of frequently asked questions, asked by other customers just like you!

If you can’t find what you are looking in the list below, don’t hesitate to contact our friendly team who will be able to answer any questions you may have.

EliteParks FAQ’s

Q1. Does the EliteParks system have a finance package?

A. Yes. EliteParks sits on the Microsoft Dynamics Business Central platform (formally NAV) and is the only solution on the market to have fully integrated finance modules.

Q2. Does EliteParks allow for Online Bookings and Owner Payments?

A. Yes. The EliteParks solution ships with fully functional API’s to link to your own website or to 3rd party booking agents. Additionally, you have the option of using the out of the box online booking portal that can be embedded into your Parks.

Q3. Does the EliteParks Memberships module automatically raise invoices for the monthly subscription?

A. Yes. EliteParks allows any combination of Membership Start Date and Membership length. The initial invoice (joining fee) is raised on activation of a membership and the date the next invoice is due is stamped on the Membership record. EliteParks has a Membership invoicing routine that can be run as often as the business requires to raise all invoices up to a defined date.

Q4. If we purchase another Park after we go LIVE on EliteParks, is there a way to add the data to EliteParks without manual input?

A. Yes, we have a Data Import Wizard that eases the bulk import of financial and operational data. Elite Dynamics will provide you with a Data Import template excel file that can be populated and imported into EliteParks. This includes data such as Plots, Units, Customers, Meter Readings, Vendors, Opening balances etc.

Q5. Can EliteParks store marketing preferences in line with GDPR?

A. Yes, EliteParks marketing preferences are customisable to suit the business. Marketing products (holiday sales, memberships, etc) and communication types (direct mail, SMS, etc) are configurable and the opt in/opt out for each combination is stored against the contact in EliteParks.

Q6. Does EliteParks conform with Making Tax Digital?

A: Yes, of course. Microsoft have passed the MTD HMRC compliancy tests for Dynamics 365 Business Central being MTD compliant. Elite Dynamics have integrated this into the EliteParks Solution for 2016, 2017 (NAV) and 2019 (Business Central).

Q7. How does EliteParks account for Owners subletting out their units if we collect the revenue and charge a fee?

A: EliteParks has a flexible solution for sublet bookings, to allow the operator to account for monies collected on behalf of owners and make repayments with a choice of administration cost rules. For example, you can charge the owner a percentage of the booking or a fixed cost per booking.

Q8. Can we get scanned or emailed documents from our customers and suppliers saved in a PDF or email format, so that they are accessible from within EliteParks and linked to related invoices or quotes?

A: EliteParks offers the functionality to very easily include documents in formats using simple methods such as drag and drop, or a one-step upload by which that document will be safely archived and linked to the system transaction in one very easy step.

Q9. We would like to be able to track our customer engagement through the system from their first contact with us, to the point where they are booking a holiday or buying a holiday home. Can this customer engagement be tracked through every stage of a customer’s journey with our company?

A: EliteParks software incorporates a seamless experience from the point that a customer reaches out to your company as a response to a specific marketing campaign or via a search for what you are offering. each customer journey is progressed through a sales and marketing management software (CRM) and are processed through to becoming your satisfied continued customer either through holiday bookings or a purchase of a holiday home, and the use of any other facilities you have to offer.

Q10. Our business runs fully on Office365, is this something we will be able to use with EliteParks?

A: EliteParks is built on Microsoft Dynamics 365 and allows for complete integration of Microsoft Office 365 to give you full control of your entire business operation.

Q11: Can we integrate EliteParks with our website and online booking portal?

A: Yes, we have out of the box APIs for both Bookings and Owners, which allows for any 3rd party website integration with the EliteParks solution.

Q12. Can EliteParks be hosted locally or is it hosted in the cloud?

A: Both. EliteParks can be hosted on your own hardware or we can provide an SaaS solution with a cloud deployment – whichever option best suits your current infrastructure. We will discuss this with you at the initial consultation meeting.

Q13. What devices can EliteParks be used on?

A: EliteParks can be accessed on a PC or laptop via a web browser; or on a tablet or mobile device via a native App. All that is needed is an internet connection, and EliteParks can be accessed securely from any location at any time.

Q14. Does EliteParks handle special offers on bookings?

A. Yes, EliteParks has ability to apply special offers against bookings that allow for a percentage off, fixed amount off, or a fixed holiday price. With the dynamic pricing functionality, you also have ability to increase the price of the holiday as your occupancy levels reach their maximum.

Q15. Does EliteParks handle fixed assets?

A: Yes EliteParks has a fixed asset module that is integrated into the hire fleet management, as well as the financial ledgers.

Q16. How does EliteParks handle park maintenance issues?

A: EliteParks has a maintenance job module where both park maintenance and customer after sales jobs can be recorded, allocated and managed efficiently. Sales invoices can be raised directly from the job to the owner for chargeable work and the module has the option of being linked to inventory allowing you to manage stock levels of key maintenance items.

Q17. Can purchase orders go through an approval system in EliteParks?

A. Yes, EliteParks has configurable approval workflows that can be allocated to purchase documents. Each user can be configured to have a certain level of authorisation and when the purchase order hits that user’s limit, the manager will receive a request to authorise the order before it is released to the supplier. If the approval request is rejected by the manager, then the user will receive an email notification.

Q18. Do I still need my current finance package?

A. EliteParks is the only solution on the market with a fully integrated accredited accounts package. So as a holiday park operator you have the option to replace your existing accounts package with EliteParks to create maximum efficiency and return, however if you have a compelling reason to keep your current accounts package we can provide a link between EliteParks and your finance system.

Q19. Is EliteParks available from the Cloud?

A. Yes, EliteParks can be deployed in the Cloud on Microsoft secure platform or it can be loaded onto an in-house server. Whichever deployment option is chosen, EliteParks is accessed via a web browser from you PC, tablet device or smart phone.

Q20. Do you have an owner’s portal where owners can log in and pay invoices?

A. Yes we have two options with regards to providing owners access to manage their account. The first is via our Owners API which will provide your digital agency the functionality to connect your website directly to EliteParks. The second is via our EliteParks Owners app which enables you to automate invoicing to your owners, notifies them when payments are due and allows payments to be processed.

EliteCRM FAQ’s

Q1. What is a CRM?

A. CRM stands for Customer Relationship Management and usually refers to a data management software solution, used by businesses of all sizes to improve customer relationships. A CRM records and analyses customer purchasing behaviour, activity and engagement levels. This enables a company to extract more meaningful insight, helping to enhance and improve customer retention, develop journey flows and lead generation performance.

Q2. What is EliteCRM?

A. EliteCRM is a data management, customer engagement and reporting software solution, specifically designed for businesses operating the holiday park industry. Our CRM solution can integrate with any park management software – but has a unique and seamless link with our flagship product, EliteParks. It centralises booking and ownership enquiries, finance, marketing and customer service data, as well as recording all communication that your team has with every customer.

One of the main benefits of EliteCRM is the ability to automate campaigns and communications, transforming the relationships you have with your customers, suppliers and partners. Its advanced marketing tool enables you to design your own unique automated customer journeys across all departments, using your park’s branding and tone of voice.

Q3. What does “Customer 360” mean?

A. Customer 360 is a term used to describe how EliteCRM centralises all customer data and their touch points. Their personal information, sales history and customer service interactions are all recorded against one record in EliteCRM– enabling full visibility and access to all system users across your holiday park business.

Q4. What are automated bookings and sales templates?

A. Built-in, templated booking and owner journeys are included within EliteCRM, allowing for automated consistent communication.

For example, instead of manually sending a customer booking confirmation acknowledgement – you can set up an email to be sent automatically containing all the details of their holiday. This automated process for ownership communications works in the same way.

You can customise these out of the box or create your own journey templates. The communications can be personalised to each recipient, designed with your branding, plus you can create your own messages that matches your park’ tone of voice.

Q5. What marketing insight is available to us?

A. Monitoring marketing and website performance is easier than ever in EliteCRM. You can view email open, click through and unsubscribe rates to measure email campaigns, as well as having your website’s traffic and visits tracked in the same system… all in your own dashboard.

There is also the functionality to send SMS individually and in bulk to your holidaymaker and owner audiences. After you hit send, you’ll be able to view the SMS delivery rate.

Feedback is important to every department, which is why we’ve included a survey feature within EliteCRM. The tool lets you create, distribute and collect survey responses, so you can easily track submissions and answers as it’s linked directly to a customer’s record when a form has been submitted.

Q6. How do I access EliteCRM?

A: You can log into EliteCRM at any time, on any device, from any location – as long as you have at least a 3G connection. You would be required to login via web browser, or through the Microsoft Dynamics’ App.

Q7. Does EliteCRM integrate with any Microsoft Products?

A: All of Elite Dynamics’ products are built on the Microsoft Dynamics 365 platform. EliteCRM works seamlessly with all your commonly used Office applications; such as Outlook, Word, Excel and OneNote. You can use Outlook with EliteCRM to track emails, arrange tasks and add appointments to a customer’s correspondence timeline; and integrate with SharePoint to share, store and manage internal documents. Functionality from the PowerBI and PowerPlatform applications are included in EliteCRM, allowing you to compile, share and save customised reports across all departments – helping you to work smarter and more efficiently.

Q8. Can I view the holidaymakers who stayed last year, and hasn’t rebooked for this year?

A: Yes you can! The system centralises all past and current customer data, which includes their actions, correspondence and booking history. Therefore, being able to identify who hasn’t rebooked for this year can be easily setup and communicated with through targeted email, SMS campaigns and customer journeys.

Q9. What features in EliteCRM can help with ownership leads, enquiries and purchasers?

A: EliteCRM captures any extras associated to ownership deals, including the unit, holiday home manufacturer and finance data to ensure your sales and marketing teams have everything necessary to tailor their promotional activity to specific target audiences.

Q10. What types of reports can I create?

A: If the data exists in EliteCRM, then it can be used in a report – resulting in a unified reporting process across your sales, marketing, customer service and accounts departments.

Creating reports is easy and straightforward.. We’ve adopted the design and functionality of Excel; so you can filter, perform calculations, create charts and graphs using a familiar tool – all within EliteCRM.

Q11: Can we personalise or change our automated journeys at a later point?

A: Before going live, we will work with you to setup your customer journeys to your requirements. However, if something changes in the future, you will receive training to enable you toedit these yourself. You’ll also be able to create new or remove old journeys as required.

Our professional blended training programme will ensure you achieve competency in how to use the customisation capabilities within EliteCRM. However, if you need further support after your system has been implemented, our customer service team is always here for you to call, 5 days a week.

Q12. What else can EliteCRM do?

A: As our company name suggests, our industry-leading products are developed to be dynamic and fully integrated. Our CRM software solution can easily be adapted to suit your evolving business requirements and scalable as your grow.

Arrange your own personalised demo today to see how EliteCRM can transform your customer relationships.

Coastfields

“We used Sage50 for many years before making the move to EliteFinance. We required more advanced reporting and with EliteFinance you can break down your data much better. It allows you to report on any are of the business too. E.g. park, or department and filter transactions far quicker.

The built-in purchase order system has allowed us to keep tighter control on our spending, which means we can tender better for products too!”

Ryan Johnson, Group Finance & Operations Manager
Coastfields Leisure Ltd

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