CUSTOMER LOGIN

Arrange
a Demo
Download
Brochure

BLOG | PARTNERS CONTACT

0161 641 8926

Elite Dynamics Elite Dynamics
  • Home
  • Our Solutions
    • Holiday Parks
      • EliteParks
        • Activities
        • Events
        • Finance
        • Housekeeping
        • Maintenance
        • Marketing
        • Memberships
        • Owners
        • Park Management
        • Reservations
        • Sales & Leads
        • Sustainability API
        • Owners Mobile App
      • EliteCRM
        • Sales & Leads
        • Marketing
        • Customer Service
        • Automation
        • Social Media
        • Extensibility
      • EliteFinance
        • General Ledger
        • Purchase Ledger
        • Sales Ledger
        • Inventory
        • Bank Accounts
        • Fixed Assets
      • EliteAcademy
      • EliteAnalytics
    • Manufacturers
      • EliteCRM for Manufacturers
      • EliteFinance for Manufacturers
        • General Ledger
        • Purchase Ledger
        • Sales Ledger
        • Inventory
        • Bank Accounts
        • Fixed Assets
        • Manufacturing
        • Warehousing
      • EliteAcademy
  • Customers
  • Case Studies
  • About
    • Blog
    • Careers
    • Charity
    • FAQ’s
    • Meet the Team
    • Sustainability
    • Transfer to us
  • Arrange a Demo
Arrange
a Demo
Download
Brochure
Elite Dynamics
  • Home
  • Our Solutions
    • Holiday Parks
      • EliteParks
        • Activities
        • Events
        • Finance
        • Housekeeping
        • Maintenance
        • Marketing
        • Memberships
        • Owners
        • Park Management
        • Reservations
        • Sales & Leads
        • Sustainability API
        • Owners Mobile App
      • EliteCRM
        • Sales & Leads
        • Marketing
        • Customer Service
        • Automation
        • Social Media
        • Extensibility
      • EliteFinance
        • General Ledger
        • Purchase Ledger
        • Sales Ledger
        • Inventory
        • Bank Accounts
        • Fixed Assets
      • EliteAcademy
      • EliteAnalytics
    • Manufacturers
      • EliteCRM for Manufacturers
      • EliteFinance for Manufacturers
        • General Ledger
        • Purchase Ledger
        • Sales Ledger
        • Inventory
        • Bank Accounts
        • Fixed Assets
        • Manufacturing
        • Warehousing
      • EliteAcademy
  • Customers
  • Case Studies
  • About
    • Blog
    • Careers
    • Charity
    • FAQ’s
    • Meet the Team
    • Sustainability
    • Transfer to us
  • Arrange a Demo
Elite Dynamics Elite Dynamics
evolving holiday park landscape

How Has The Holiday Park Landscape Changed?

1st June 2022 / 0

Holiday parks have always been an attractive proposition. You have the loyal customers who return year on year with their own children and grandchildren, to the same parks they went to as children with their own parents. That safe, family, community feeling can be hard to beat. However, in the last two years since Covid, there’s a new audience of people experiencing caravan and lodge holidays for the first time and of course, they’re loving them!  

Who is buying into holiday parks?

But it’s not just new customers getting involved in the industry. Increased demand for caravan and lodge holidays is also driving external investment and holiday parks are becoming an increasingly attractive proposition to multinationals with money to spend. As recently as February this year, the industry has seen US-based resort operator, Cove Communities, acquire Argyll Holidays who operate eight holiday parks in Scotland. Earlier in 2021, Sun Communities acquired Park Holidays and CVC Capital Partners acquired both Away Resorts and Coppergreen Leisure Resorts. Those three deals alone came close to a combined £1.5bn investment in the industry. To put that into perspective, that’s almost a sixth of the total figure that the entire UK holiday park industry generates each year for the British economy.  

Improving holiday park facilities

If there’s one thing this investment will do, it will help drive standards up even higher across the holiday park industry. We’ve already seen some pretty impressive amounts of money being invested by holiday park operators to improve, enhance and introduce new facilities to their holiday parks and resorts each year, but this will no doubt drive even more investment in the future. No one wants to be left behind, especially when there’s a whole new market of holidaymakers and potential holiday home owners, ready to spend their hard-earned cash on stylish new lodges with hot tubs, to share with their family and friends.

Gone are the days when there was nothing more on a holiday park than a tiny shop and a weekend bar. Buoyed by investment and by the expectations of new customers, there’s no question holiday parks are stepping up their game. They’re introducing new facilities, new technology and almost moving toward the more European/International model of becoming ‘holiday resorts’, offering everything from golf courses and leisure and spa facilities to marinas and choices of places to eat and drink. In 2017, one of Europe’s largest self-catering holiday brands, the Dutch-founded, Landal Greenparks, moved into the UK holiday park market and has plans to almost double the number of UK parks by the end of 2022. Some quite exciting, innovative developments are under way, including a site in Southwest Scotland which will offer sustainable lodges that promise to ‘combine the outdoor experience of modern glamping with the interior look and feel of a boutique hotel’. The site will also have a coffee house, separate restaurant, spa and baths, and run experience-led activities.  

Using technology to advance holiday park operations

This is where Elite Dynamics IT business solutions really come into their own. With holiday parks branching out into multiple revenue streams, our software solutions fully cover every aspect. Every booking, every on-park event, every on-park activity, every holiday home sale. Yes, like our competitors we provide a park management system that manages bookings and owners, but that’s where the similarity ends. Our EliteParks flagship solution is the only one in the marketplace to have a fully integrated finance system, removing the need for additional financial solutions like Sage or Xero, and is the only one to be endorsed by Microsoft. We have an integrated holiday park CRM system and an Owners App to give your owners control of everything connected to their holiday home. We have a Maintenance module designed to help maintenance teams plan and complete jobs around the park. We have a Membership module for leisure facilities like gym and spa memberships, an Events module for anything from weddings to conferences, and an Activities module for any kind of on-park bookable activity, whether it’s yoga or ten pin bowling. The more revenue streams a holiday park has, the more they need a modern, comprehensive software solution that can bring it all together and make everyone’s lives easier.  

So yes, it’s fair to say the holiday park landscape has changed since we founded Elite Dynamics in 2015. As a team, we’re all hugely passionate about this industry and excited for what the future holds. We’re here to help educate the industry on the value of technology and digitally transform it in a way where everyone benefits. We know there’s still work to do as there are still holiday park operators out there using Microsoft Excel or paper, but we know collectively we’re moving in the right direction. We might still be around 7-10 years behind other industries, such as hotels and self-catering cottages, when it comes to adopting technology. But as more investment comes in and holiday park operators are increasingly driven by commerciality, there’s going to be an ever-growing need for simplifying processes and improving reporting and analysis. That’s where technology is key.  

Technology is moving fast, don’t let your holiday park get left behind.  

 

Share Post

Related posts

Read more

Elite Dynamics Customer Day 2022 Round Up

5th May 2022 0
They say customer is king, and whilst a great many other things are important to a business, we can all agree the customers are right... Continue reading
Landal GreenParks UK
Read more

Landal GreenParks UK Partnership Statement

18th January 2022 0
Elite Dynamics, a leading provider of IT business solutions to the holiday home and parks’ industry, has announced a new partnership with Landal GreenParks UK... Continue reading
Play It Green sustainability app
Read more

Create a sustainable business: Top 10 Benefits to Park Operators 

9th December 2021 0
Create a sustainable business: Top 10 Benefits to Park Operators  Sustainability is becoming increasingly important to businesses and their customers all throughout the UK. For... Continue reading
Pemberton - holiday park manufacturer
Read more

Elite Dynamics signs up first holiday park manufacturer

30th November 2021 0
Elite Dynamics, a leading provider of IT solutions to the Holiday Home & Residential Parks’ industry, has expanded its reach to sign up its first... Continue reading
Douglas Skea
Read more

Meet the team – Douglas Skea

10th November 2021 0
Meet the Elite… Full name: Douglas Scott Robertson Skea Job Title: Microsoft Dynamics 365 Project Manager Doug is one of Microsoft Dynamics 365 Project Managers,... Continue reading

Categories

  • Blog Posts
  • Customer Stories
  • EliteCRM
  • EliteFinance
  • EliteManufacturers
  • EliteParks
  • Holiday Park Industry
  • New Releases
  • News
  • Team Spotlight
  • Uncategorised

Popular Articles

COVID-19 and Technology

COVID-19 and the importance of technology during ...

1st April 2020 0
Coastfields Leisure

Customer Spotlight – Coastfields Leisure Ltd

26th March 2019 0
COVID-19 UK Business Statement

COVID-19 Business Statement

23rd March 2020 0
Coronavirus Working From Home

Tips for working from home productively

24th March 2020 0
Record profits and increase in mergers and acquisitions across the holiday park industry

Record profits and increase in mergers and ...

12th July 2017 0

Stay Connected

Archives

Latest Customer News

Elite Dynamics Customer Day 2022

Record numbers attend Elite Dynamics Customer Day

19th July 2022 0

Elite Dynamics World of Park & Leisure ...

4th July 2022 0
evolving holiday park landscape

How Has The Holiday Park Landscape Changed?

1st June 2022 0

Elite Dynamics Customer Day 2022 Round Up

5th May 2022 0
New Major Release 2021 - Wave 1 & 2

New Major Release 2022.1

30th March 2022 0
resources

Our Solutions

meet the team

Meet the Team

latest news

Latest News

Official Partners

Microsoft Dynamics

hoseasons

companial

Landal Parks

Click Learn

Rentals United

Play it Green

Latest Tweets

  • Struggling with using multiple systems to manage your holiday park? Our IT solutions are the answer.💬 David Golds… https://t.co/4CGnfbT2yS
  • EliteParks Events module is designed specifically for your holiday park to plan, budget, promote and manage events… https://t.co/uOMi9m3dkN

Contact Details

Tel. + 44 (0)161 641 8926
Email. info@elitedynamics.co.uk

8 Suez Street, Warrington, Cheshire, WA1 1EG

Stay Connected

Microsoft Partner

bhhpa

play it green

© Copyright Elite Dynamics. Website design by Creative Essence.

PRIVACY POLICY | DATA PROTECTION | COOKIES POLICY

BLOG | PARTNERS | CONTACT | CUSTOMER LOGIN