CUSTOMER LOGIN

Arrange
a Demo
Download
Brochure

BLOG | PARTNERS CONTACT

0161 641 8926

Elite Dynamics Elite Dynamics
  • Home
  • Our Solutions
    • Holiday Parks
      • EliteParks
        • Activities
        • Events
        • Finance
        • Housekeeping
        • Maintenance
        • Marketing
        • Memberships
        • Owners
        • Park Management
        • Reservations
        • Sales & Leads
        • Sustainability API
        • Owners Mobile App
      • EliteCRM
        • Sales & Leads
        • Marketing
        • Customer Service
        • Automation
        • Social Media
        • Extensibility
      • EliteFinance
        • General Ledger
        • Purchase Ledger
        • Sales Ledger
        • Inventory
        • Bank Accounts
        • Fixed Assets
      • EliteAcademy
      • EliteAnalytics
    • Manufacturers
      • EliteCRM for Manufacturers
      • EliteFinance for Manufacturers
        • General Ledger
        • Purchase Ledger
        • Sales Ledger
        • Inventory
        • Bank Accounts
        • Fixed Assets
        • Manufacturing
        • Warehousing
      • EliteAcademy
  • Customers
  • Case Studies
  • About
    • Blog
    • Careers
    • Charity
    • FAQ’s
    • Meet the Team
    • Sustainability
    • Transfer to us
  • Arrange a Demo
Arrange
a Demo
Download
Brochure
Elite Dynamics
  • Home
  • Our Solutions
    • Holiday Parks
      • EliteParks
        • Activities
        • Events
        • Finance
        • Housekeeping
        • Maintenance
        • Marketing
        • Memberships
        • Owners
        • Park Management
        • Reservations
        • Sales & Leads
        • Sustainability API
        • Owners Mobile App
      • EliteCRM
        • Sales & Leads
        • Marketing
        • Customer Service
        • Automation
        • Social Media
        • Extensibility
      • EliteFinance
        • General Ledger
        • Purchase Ledger
        • Sales Ledger
        • Inventory
        • Bank Accounts
        • Fixed Assets
      • EliteAcademy
      • EliteAnalytics
    • Manufacturers
      • EliteCRM for Manufacturers
      • EliteFinance for Manufacturers
        • General Ledger
        • Purchase Ledger
        • Sales Ledger
        • Inventory
        • Bank Accounts
        • Fixed Assets
        • Manufacturing
        • Warehousing
      • EliteAcademy
  • Customers
  • Case Studies
  • About
    • Blog
    • Careers
    • Charity
    • FAQ’s
    • Meet the Team
    • Sustainability
    • Transfer to us
  • Arrange a Demo
Elite Dynamics Elite Dynamics
EliteCRM_Manufacturers_CRM

How Holiday Parks are upping their marketing game with CRM

28th September 2020 / 0

In uncertain times, effective holiday park marketing is more important than ever. When encouraging customers to visit your park, getting your messaging right is crucial as holiday makers look for reassurance around health and safety; value for money; and what your holiday park can offer. In a world dominated by news of COVID 19, it’s clear that your messaging will need to adapt in order to reassure visitors that their trip will be both safe and enjoyable.

That’s where EliteCRM can help.

Whether your team is still working from home, or are now based back on park, putting the best CRM software in place will help set them – and your holiday park – up for success. Automate often time-consuming tasks, and consolidate information in one easily accessible place, to free up time for employees to do the work which makes a difference – like closing deals and ensuring happy customers.

So, how are holiday parks making use of CRM to ensure their marketing efforts are both cost and time efficient, hitting the right target market and having the maximum impact.

The Customer Journey

In a COVID 19 world, the customer journey looks a little different – and so does the way that your team should approach it. Think of it as a mini reset: the customer journey is changing, and now is the time to make sure your holiday park is ready.

Lay the foundations for a seamless customer journey from start to finish by putting in place a CRM that works across departments, from sales through to marketing and customer service. EliteCRM, for example, centralises all historic and future customer data in one record, and presents it using cloud based dashboards will be of use across your holiday park – from marketing insights to personalised customer service data. There’s no need for employees to waste time searching through endless files and folders for the information they need: instead, it’s easily accessible in one place.

Marketing Messaging

It is also important to be aware that the tone of your messaging needs to shift, and take on a more empathetic approach as opposed to the hard sell. According to Marketing Week, 42% of marketers agree that they will need to change the tone, content, and messaging of their marketing communication  over the next 6 months to a year. Couple that with an overall reduction in ad spending, and it’s clear that your marketing efforts need to be optimised and streamlined.

An effective CRM system like EliteCRM will allow you to centralise your marketing activity and reporting, providing insight like never before into what your customers and prospects are opening and clicking on, making it easy for you and your team to understand your customers and engage with them more effectively. You will also be able to see where your spend is most – and least – effective, so you can focus accordingly. Through utilising tools such as advanced reporting; social media insights; and prospect and customer data, you can effectively measure the ROI of campaigns; while shunning manual reporting in favour of automated reporting will free up time for your team to focus on what really matters.

Customer Service

Communication with your holiday park’s customers has always been important, but never more so than now. In a world of uncertainty, visitors will appreciate regular contact; and want to be reassured about their upcoming or potential holiday. A good CRM platform will offer the ability to provide pre- and post-booking communications, as well as day of arrival and check in communication. With EliteCRM, these are not only included, but are fully customisable, meaning you can include tailored information about how your park is running during the COVID 19 pandemic.

It will also pay to minimise delays in responding to customer queries: with EliteCRM, all the information you need about a given customer is available immediately, so whether you have dealt with them before or not, you can still provide a personalised service. Resolve issues quickly and efficiently, maximising customer satisfaction and increasing the likelihood of repeat custom. With EliteCRM, real time customer data is organised so that it is easily accessible for you and your team, no matter where you are.

Email marketing

With one of the highest ROI out there, email marketing is an invaluable tool for your holiday park when used to its full potential. Whether it’s a targeted campaign to inspire bookings, or a note to reassure existing customers booked to visit your park, email is a great way to reach your audience and capture their attention. So it makes sense that holiday parks are using CRMs to optimise their email marketing efforts, accessing detailed insights and making full use of automated emails to keep in touch with customers in a time efficient way.

Putting the right business software in place will allow you to keep a hold on just how effective your email marketing is: instead of blindly sending emails and hoping for the best, you can actually see how well they are performing; what works and what doesn’t; and tweak future campaigns accordingly. Plus, integrating your email with your CRM platform will allow you to utilise contact lists to their full potential.

EliteCRM allows you to automate personalised emails, sending out communications based on a prospects status; capturing their attention at every step of the customer journey. Provide booking confirmation; timed holiday reminders; and post booking communication, including survey distribution to get a better feel for what your holiday park does well; and where it could improve.

Inefficient systems can cost money, as your team works to make up for what the system is lacking – when they could be working to close sales and ensure happy customers. Your employees are competent, so give them the best chance possible with a dynamic and effective CRM solution which will allow them to work smarter, not harder.

To find out more about our EliteCRM solution, get in touch for a no obligation consultation and demonstration.

Tags: covid, customer journey, customer service, elitecrm, EliteParks, email marketing, Marketing
Share Post

Related posts

Read more

Elite Dynamics World of Park & Leisure Home Trade Show Summary

4th July 2022 0
If there’s one thing we know about the Park & Holiday Home industry, and we know quite a bit, it’s that this industry loves events.... Continue reading
Landal GreenParks UK
Read more

Landal GreenParks UK Partnership Statement

18th January 2022 0
Elite Dynamics, a leading provider of IT business solutions to the holiday home and parks’ industry, has announced a new partnership with Landal GreenParks UK... Continue reading
Holiday Park & Resort Innovation Show 2021
Read more

Demonstrating the value of Microsoft Dynamics and the Power Platform at key holiday park industry show

15th December 2021 0
Some of the Elite Dynamics team attended the Holiday Park & Resort Innovation Show (HP&RIS) last month at Birmingham NEC. It was nice to catch... Continue reading
Play It Green sustainability app
Read more

Create a sustainable business: Top 10 Benefits to Park Operators 

9th December 2021 0
Create a sustainable business: Top 10 Benefits to Park Operators  Sustainability is becoming increasingly important to businesses and their customers all throughout the UK. For... Continue reading
Pemberton - holiday park manufacturer
Read more

Elite Dynamics signs up first holiday park manufacturer

30th November 2021 0
Elite Dynamics, a leading provider of IT solutions to the Holiday Home & Residential Parks’ industry, has expanded its reach to sign up its first... Continue reading

Categories

  • Blog Posts
  • Customer Stories
  • EliteCRM
  • EliteFinance
  • EliteManufacturers
  • EliteParks
  • Holiday Park Industry
  • New Releases
  • News
  • Team Spotlight
  • Uncategorised

Popular Articles

COVID-19 and Technology

COVID-19 and the importance of technology during ...

1st April 2020 0
Coastfields Leisure

Customer Spotlight – Coastfields Leisure Ltd

26th March 2019 0
Coronavirus Working From Home

Tips for working from home productively

24th March 2020 0
COVID-19 UK Business Statement

COVID-19 Business Statement

23rd March 2020 0
Record profits and increase in mergers and acquisitions across the holiday park industry

Record profits and increase in mergers and ...

12th July 2017 0

Stay Connected

Archives

Latest Customer News

Elite Dynamics Customer Day 2022

Record numbers attend Elite Dynamics Customer Day

19th July 2022 0

Elite Dynamics World of Park & Leisure ...

4th July 2022 0
evolving holiday park landscape

How Has The Holiday Park Landscape Changed?

1st June 2022 0

Elite Dynamics Customer Day 2022 Round Up

5th May 2022 0
New Major Release 2021 - Wave 1 & 2

New Major Release 2022.1

30th March 2022 0
resources

Our Solutions

meet the team

Meet the Team

latest news

Latest News

Official Partners

Microsoft Dynamics

hoseasons

companial

Landal Parks

Click Learn

Rentals United

Play it Green

Latest Tweets

  • Meet Customer Engagement Consultant Lauryn NealeSupporting our customers across the board with our EliteCRM solut… https://t.co/nn0mfGoHtk
  • 4061. That’s how many trees we’ve planted so far through our partnership with sustainability partner, Play it Green… https://t.co/mYFxtLedB8

Contact Details

Tel. + 44 (0)161 641 8926
Email. info@elitedynamics.co.uk

8 Suez Street, Warrington, Cheshire, WA1 1EG

Stay Connected

Microsoft Partner

bhhpa

play it green

© Copyright Elite Dynamics. Website design by Creative Essence.

PRIVACY POLICY | DATA PROTECTION | COOKIES POLICY

BLOG | PARTNERS | CONTACT | CUSTOMER LOGIN