The coronavirus pandemic has impacted the way we work, commute and spend our leisure time; often in dramatic ways.
Following a survey by Statista.com there has been sentiment in the last few years towards exploring and rediscovering what the UK has to offer, with Statista also reporting a 400% increase in people searching for ‘UK Staycation’ in July 2020.
The impact of Brexit was expected to influence the shift in travel; however, the COVID 19 pandemic has had a more immediate effect.
After months of cabin fever, there is a greater hunger for holiday makers to have access to wide-open spaces and be able to enjoy a slower pace than their current everyday life. Their thought process for booking a holiday has become more about the journey, than it has the destination and people are looking at longer stays but across multiple holiday locations.
People in the UK are now also looking at different types of places to visit, with a rise in demand for lesser-known locations, suggesting Brits are favouring national parks, small seaside towns and smaller British cities.
Has your holiday park adapted to the change in consumer behaviour?
Consumer behaviour has changed significantly since the pandemic hit in March 2020 and people are much more aware of their immediate surroundings.
We have seen a rise in people looking for holiday parks that offer self-contained, well maintained accommodation with the ability to manage their bookings easily online, limit face-to-face contact, as well as being able to book activities and on-site facilities online for the duration of their stay.
With most people’s holiday plans still in limbo, holiday makers are also looking for reassurance that their bookings can go ahead, be moved or cancelled and refunded without the added stress.
All this can be hard to manage if you don’t have a reliable park management system in place to proactively react to changes and customer requests.
Streamline your parks processes with Elite Dynamics
There has never been a more important time to streamline your booking processes, improve your customer interactions, maximise business efficiency and help you make better informed decisions for future growth by understanding your customers’ behaviour and travel habits.
Elite Dynamics offers an integrated park management system and CRM, helping you and your holiday park provide an excellent customer experience, while giving you access to data analytics to help boost your sales, marketing, and customer service.
Built on the latest Microsoft Dynamics technology, our suite of Elite Dynamics solutions help you to put digital at the forefront of your operations in an easy, safe and accessible way for you and your customers.
Take the next step
See the market’s most advanced holiday park management software solutions in action and discuss how your holiday park operation processes can become more streamlined and adapted to the shift in travel habits.
Contact us today and a member of our experienced team will be happy to help.
