14/09/20

Can your current park management system cope with the surge in ‘staycation’ demand?

The world as we know it has changed and as we enter into the ‘new normal’ holiday resorts, parks, campsites and caravan parks need to adapt to the changes in their visitors habits and ensure that their business applications are able to deal with new consumer dynamics and behaviour.

With so much uncertainty still surrounding international travel, the search volumes for UK ‘staycations’ as a last minute getaway, closer to home, have seen a surge. As COVID-19 restrictions continue to lift, more and more travellers are feeling a little tired of the same four walls and are looking to get out of the house, but rather than planning elaborate, weeklong vacations, consumers are looking at more spontaneous trips that provide greater flexibility at minimal expense.

Outdoor accommodation has seen a rise in bookings with a strong demand in caravan and holiday lodges across the UK. ParkDean resorts have seen a rise in caravan bookings by 58%, while lodge bookings have increased by 35% since lockdown restrictions started to ease, while Pitchup.com have confirmed that bookings to their UK campsites have doubled compared to the same time last year.

With more holiday parks, caravan parks and campsites now back up and running to the public, there are new opportunities and requirements for them to adapt their processes and service offering in order to cater for the change in consumer behaviour since the start of lockdown.

With consumers looking to make the most out of Summer 2021 and following the continuing uncertainty surrounding overseas travel, bookings are already up by a third for people already planning for Summer 2021. Is your park management system ready?

More than ever before, holiday resorts, parks, caravan parks and campsites need to focus on providing unique hospitality experiences for their domestic market. Now is the time to invest in your park booking systems to ensure you can effectively prepare for a strong recovery and the higher level of consumer demand for the remainder of 2020 and into 2021.

Managing customer expectations effectively

Customers require far more reassurance than they did pre COVID-19 and are taking 5 times longer to book, as their research phase takes longer, according to the VisitBritain Consumer Sentiment Tracker.

When it comes to the booking process, consumers are always looking for it to be as simple and clear as possible, now more than ever. Changing demographics and higher expectations from the ‘new’ consumer adds emphasis to the importance of the user experience and with technology at the forefront it is essential that your holiday park is keeping up and your booking system can deal effectively with these new expectations.

As the uncertainty of COVID-19 continues and consumers make last minute decisions to cancel or change their holidays remaining part of the norm, it is key to have a system in place to manage these constant changes and it is even more important to communicate effectively with your guests prior to arrival and EliteParks provides you with all the marketing communication tools you need to do just that.

Streamline your processes with EliteParks

Streamlining your processes, improving customer interactions and maximising the efficiency of your holiday park operation can be made simple with EliteParks.

The clear functionality and flexibility offered through the EliteParks software enables you to easily adapt bookings from one central calendar. Manage holiday cancellations and date movements while providing reassurance to your customers through an effective and clear communication process throughout their holiday booking process.

Available anytime, anywhere, our EliteParks software can assist holiday and caravan parks in many areas of your business, including marketing, sales, finance and operational processes such as unit maintenance and contactless check-in. Eliminate the need to invest in multiple expensive IT solutions as it covers every aspect of any busy park operation in one seamless system and it allows you to easily adapt to the new way of operating your holiday park.

In addition to the classic EliteParks package that is rich in functionality, we also have available standalone EliteFinance and EliteCRM solutions, specifically designed to integrate with existing park management systems. Built with flexibility in mind to support smaller single park operators and milti-park/multi-location businesses alike; our solutions can be tailored based on your business needs. Our industry focused solution portfolio means you get to choose from three Microsoft dynamics based, market-leading software applications for your finance, operational, customer service, sales and marketing teams.

Take the next step in discovering how your business could benefit from implementing Elite Dynamics – get in touch with us today and a member of our experienced team will be happy to help.

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