Elite Dynamics Team

The show must go on for holiday park software specialists

Elite Dynamics, a leading provider of software solutions to the Holiday Parks industry, is proving its commitment to the industry by focusing the team’s efforts on enhancing solutions to support holiday park customers during the Coronavirus lockdown.

The 14-strong team at the North-West founded company already work remotely as they service the whole of the UK, from Cornwall to Scotland as well as some holiday parks in North America, and firmly believe that preparation now will be the key to recovery down the line.

Therefore, new products, solutions, and training materials are already being developed for existing and prospective Elite Dynamics customers. The team are also working hard behind the scenes to enhance and improve existing products, all of which will benefit holiday park operators once the industry is fully open for business again.

One of the first new products to be added to EliteParks – Elite Dynamics’ unique flagship park management solution – is a new ‘Activities’ module. This will give parks the ability to manage any kind of bookable activity or workshop, which will enrich the customer’s pre-booking experience with the park and more importantly, bring in additional revenue. A similar development is also in the pipeline to help holiday parks promote and drive bookings for on-park events, such as weddings and conferences, and a new housekeeping module is also in the pipeline.

Jamaine Campbell, Commercial Director and co-founder of Elite Dynamics, said: “This is such a challenging time not just for our industry but for everyone up and down the country. As a technology-led company, we’ve always waxed lyrical about giving our customers access to their software solutions from any location, from any device, and at any time of the day and never before has this been more important than in the current climate. Workforces are fragmented but you still need to keep your business operating. If people can’t travel to work, is the technology in place to work remotely? Is the technology in place to get your invoices paid or do your bank processing?

“If you’re one of those holiday parks that hasn’t adapted to technology, then quite simply you are being held back. Particularly during a crisis or downturn, those businesses that have wisely invested in innovative development operations will ensure a higher survival rate and facilitate faster growth once the market picks up.

“For us it’s a given that we can wholly plan and deliver projects remotely and we’re also using this time to digitise our training programmes so customers can subscribe to learn the solution at a time and place to suit them. In the holiday industry where employee turnover is typically higher through the use of seasonal staff, and in current economic times if park operators need to maintain employees’ professional development, we will be able to offer cost-efficient training tools for everyone.”

In addition to supporting holiday park customers, Elite Dynamics is also investing this time in developing its own internal customer relationship management (CRM) system and in its employees’ continuing professional development (CPD).

Jamaine continued: “As with any business, we are often too busy devoting time, effort and resources to servicing our customer base that sometimes it takes a sizable downturn in demand to create the opportunity to complete those all-important internal projects. We know how vital a good CRM system is to our customers so investing in our internal infrastructure will make it much easier for us to communicate our sales and marketing support, reporting and product enhancements to everyone from customers and prospects through to suppliers and partners.

“We’re also happy to be kicking off a new series of individual personal development and coaching programmes to encourage our hugely talented team to further build on their existing skills.”

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