With many holiday and caravan parks closed as we work together to manage the coronavirus pandemic, many of us have found ourselves with some unexpected time on our hands. But these hours need not be wasted.
Now is the perfect opportunity to plan ahead and develop your offering, ready for when your park can safely reopen – and EliteCRM is the perfect tool to help you do so. Researchers are already predicting a boom in domestic tourism, as many will look to enjoy some time away closer to home.
Turning the usual holiday calendar of on- and off-peak on its head, many are treating the current period as their low season, with the view that autumn and winter will replace what is traditionally high season in a bid to recover the loss of income. This means it is time to get organised and do those ‘downtime’ jobs now – ready for when the holiday park industry is back open for business.
Make sure you’re ready, and prepare for when holiday parks are able to reopen their doors, with EliteCRM.
Our unique Microsoft customer relationship management system EliteCRM is the perfect tool to forward plan your business for future growth. Our solution brings your holiday sales, marketing and customer service together for more relevant, valuable and productive customer insight – helping you to achieve a competitive edge within the industry.
Built on Microsoft Dynamics 365 Customer Engagement and developed specifically with the holiday park industry in mind, EliteCRM aims to help boost your bookings and holiday home sales, increase efficiency in your sales cycle and improve your customer’s overall experience. In the months to come, this will prove invaluable, as you work to bring your park up to capacity and offer excellent customer service to boot.
Generate and nurture leads
Whilst we do not yet know when we will be able to takek holidays again, customers are still window shopping and booking trips online for when lockdown is lifted. This means that generating and nurturing digital leads is crucial, as you look ahead to reopening your holiday park, taking new bookings and sales enquiries. EliteCRM allows you to capture and manage sales leads through multiple channels; nurture them with advanced segmentation; and ultimately, progress them through to ‘won’ opportunities.
Build a killer sales pipeline…
Progress sales or booking leads from prospects to customers, and boost productivity, with a killer sales pipeline. EliteCRM helps you to ensure all the key steps and processes are in place to allow your team to work efficiently and effectively when it comes to converting leads to sales, increasing revenue and building up customer loyalty at the same time.
Make use of sales and customer insights to personalise the customer journey, enhance your sales strategy, communicate relevant messages and ultimately increase conversion rates.
…And close those sales
When it comes to closing the sale or take that all-important booking, EliteCRM can help to make this happen. With easy access to customer data and insights, your sales team will feel empowered to work smarter and more efficiently, build profiles of your customers, while personalising every interaction and building loyalty.
Streamline tasks
Many of us are working with a reduced workforce during the current pandemic, and with a busy time ahead, will be looking to streamline tasks and ensure maximum efficiency.
Benefit from the latest Microsoft technology with EliteCRM and make use of the flexibility of our products to further enhance your holiday park’s management efficiency. Through streamlining your processes, you will reduce the reliance on areas of resource and time spent on administration to allow your team to sell more – in turn, increasing your bottom line.
Respond to customer needs
If you have ever experienced poor customer service, you will know how important it is to get it right. Delivering an outstanding customer service experience could be the difference between winning or losing a booking enquiry – after all, people like to feel looked after and providing an excellent customer experience is key.
Do they usually request a specific caravan or lodge? Have they frequently stayed in a specific plot? Do they frequently stay at specific times of the year? Do they stay with children or pets?
EliteCRM allows you to gain a 360-degree view of your owners and customers, getting to know them and their needs to better address and cater for them. From building up knowledge of your customers and personalising their experience, to effectively handling complaints with case resolution reporting, we have got you covered when it comes to ensuring an excellent customer experience.
Monitor customer data
Gain a holistic view of your customer’s behavior with our extensive reporting capabilities, and use this time to enhance your marketing activity. Better understand what works and what doesn’t, allowing you to tailor your marketing strategy to reach its most effective levels.
Report and automate on open rates, bounce rates, click through rates and unsubscribes to get a true insight into how effective your communications are; gain customer insight on web visits and engagement; and access social media analytics. Having the best possible view of how well your marketing activity is working allows you to tailor it to ensure it works – thereby driving sales and revenue.
Plan and schedule future marketing campaigns
Get ahead with your marketing activity now; and reap the rewards later when holiday parks can safely reopen. Interacting with potential and existing customers during this time is key to ensuring loyalty and bookings later in the year, while maintaining these levels of communication once this is all over will help to turn leads into sales.
EliteCRM’s capabilities make all this easy, with a fully integrated marketing management platform to plan, deliver and evaluate marketing efforts. Take advantage of the current period away from your park to plan and schedule your future marketing campaigns and utilise it’s automation capabilities to allow your marketing efforts to be better utilised in the future.
Enjoy Peak Functionality
EliteCRM is designed to be effective and user friendly, and it is packed with functional components such as social media integration, data management and automation campaigns to ensure a seamless customer experience, from start to finish.
There is also access to thousands of fully integrational apps currently registered on Microsoft AppSource; as well as custom API integrations to support your business upon request. This is a management solution designed specifically with the holiday park industry in mind.
Would you like to learn more about how EliteCRM can help you to drive your park forward, and prepare for the future? Book a free, online demo and get a firsthand look at how our holiday park management solutions work. There is absolutely no obligation to purchase, and we will be able to answer any questions you may have.
