The Elite Dynamics Team - Over 80 Years of Combined Industry Experience

We have over 70 years of extensive experience working within, and providing IT solutions to, the UK caravan park industry. We’re a team of consultants, developers and project managers with situational experience of working within the Caravan and Holiday home industry. Formed in 2015 the founders had a vision of creating a service for the industry without the burdening limitations of currently available solutions.

Find out more about our people here...


Jamaine Campbell
Commercial Director

Jamaine co-founded Elite Dynamics with Jack and Nicola in 2015 after spending 14 years working within the UK Holiday park industry. With a solution orientated mindset, the EliteParks software was created to deliver the needs of a changing holiday park industry. Jamaine continues to find ways by building strong business relationships and software integrations with other industry focussed partners.

Jack Vernon
Technical Director

Jack co-founded Elite Dynamics with Jamaine and Nicola in 2015. Achieving a 1st in his Computer Science Masters degree at Hull University, he has spent over 8 years working as a technical consultant in the holiday park sector. At Elite Dynamics, Jack is responsible for all things technical - from development, consultancy, updates, coding and sourcing partners that can enhance the software.

Nicola Campbell
Customer Service Director

Nicola co-founded Elite Dynamics with Jack and Jamaine in 2015, bringing with her over 10 years of experience working within the UK Holiday Park industry. Nicola manages customer services and first line support to all Elite Dynamics customers and liaises directly with park users and management teams, offering guidance on how best to utilise and develop their system.

Madeline McPherson
Project Manager

Madeline joined Elite Dynamics in 2018, bringing with her project management, consultancy and support experience from both end-user implementation project and Microsoft partner roles. She has worked as a consultant, training teams and implementing Dynamics NAV. Madeline is an Elite Dynamics Project Manager and liaises with internal and external stakeholders to ensure that projects are successfully concluded on time and within budget.

Katie Ivey
Senior Consultant

Katie is AAT qualified and joined Elite Dynamics in 2016 bringing with her 6 years of experience within the holiday park industry. She provides consultancy on both EliteParks and NAV working alongside customers to gather their requirements. Katie is instrumental in the ElitePark system architecture and design and assists with the implementation, training and consultancy for holiday park teams.

Joan Dagg
Senior Consultant

Joan joined Elite Dynamics in 2016 and brought with her 30 years of financial management experience, 9 of those spent within holiday parks. Joan is an ElitePark system expert and assists with the implementation and training for holiday park teams to gather and execute their requirements. She provides consultancy on both EliteParks and NAV with her industry, finance and software experience.

Lakshmi Rajagopala
Software Developer

Lakshmi Rajagopala, who has a Masters in Computer Applications (MCA) and is also a Microsoft Certified Software Engineer (MCSE), joined Elite Dynamics in early 2017, bringing with her experience of over two decades working With Microsoft Dynamics NAV. Lakshmi has worked on holiday park projects since the early 2000s. At Elite Dynamics, Lakshmi develops, codes and designs the EliteParks Software solution.

Sadia Farhan
Software Developer

Sadia is one of our Elite Developers and responsible for analysing business processes and performance. She is highly experienced, with an MSc in Computer Science and years of experience in Dynamic NAV, database design and the software development. Her role is varied from coding and reporting to table structuring and troubleshooting.

Robert McCoy
Support Consultant

Consultant Robert provides one of the friendly voices for our Elite Customers who provide system support. He has over 11 years experience within the IT Industry and the use of Dynamics NAV and works closely with our customers to ensure that they maximise the potential of our Elite products with the technical know-how to resolve issues quickly and efficiently.


Harnessing the power of Microsoft technologies

We’ve used our combined experience of over 65 years of Microsoft Dynamics 365 expertise working within the holiday park industry to create EliteParks, the most advanced management solution in the market to date, using a portfolio of vertical and horizontal business solutions based on Microsoft technology.

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What our customers say

"The software will enable us to run more efficiently, which will no doubt save us money in the future. It also allows us more control, and makes it far more attractive for guests to book online which will no doubt help to increase revenue!"

Jason Williams. Co-Owner and Group Finance Director, Royale

What our customers say

"We are extremely pleased with our decision to implement the EliteParks solution. I was very impressed to find a software solution that can be easily used in all departments and covers a significant portion of our business operation, - ranging from Holiday Home Sales, Park Management, Holiday Sales and integrated Financial Management."

Andy Bowden, IT Manager & Director, Shorefield Holidays

What our customers say

"We are extremely pleased to be partnering with Elite Dynamics, their EliteParks solution is the most complete park management solution we have seen to date and every department in the business is looking forward to experiencing the benefits of its implementation."

​Rena McDonald, Finance Director, Great Blue Resorts

What our customers say

"We have been working closely with the team at Elite Dynamics for a number of years and they have always been able to deliver both consultancy and technical solutions that have benefited the business."

James McAlister, Managing Director, Brynteg Holiday Home Park

What our customers say

"The integrated solution of EliteCRM has enabled Park Leisure to identify and communicate with customers and prospects in a more efficient, targeted and compliant way. Our aim is to improve the consistency of not just the pre-sale across all selling channels but post holiday sale process as well."

Jo Cowl, Finance Director, Park Leisure 2000


Latest news & updates

Latest news & updates

Stay updated with industry and product news articles.

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The team behind EliteParks

The team behind EliteParks

Find out more about our solution orientated team at Elite Dynamics.

> Meet the team

Videos and downloads

Videos and downloads

Get the most out of the EliteParks software for your business.

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