The Elite Dynamics Team - Experts with Over 70 Years of Combined Industry Experience

We have over 70 years of extensive experience working within, and providing IT solutions to, the UK caravan park industry. We’re a team of consultants, developers and project managers with situational experience of working within the Caravan and Holiday home industry. Formed in 2015 the founders had a vision of creating a service for the industry without the burdening limitations of currently available solutions.

Find out more about our people here.


Jamaine Campbell
Commercial Director

Jamaine co-founded Elite Dynamics with Jack and Nicola in 2015 after spending 14 years working within the UK Holiday park industry. With a solution orientated mindset, the EliteParks software was created to deliver the needs of a changing holiday park industry. Jamaine continues to find ways by building strong business relationships and software integrations with other industry focussed partners.

Jack Vernon
Technical Director

Jack co-founded Elite Dynamics with Jamaine and Nicola in 2015. Achieving a 1st in his Computer Science Masters degree at Hull University, he has spent over 8 years working as a technical consultant in the holiday park sector. At Elite Dynamics, Jack is responsible for all things technical - from development, consultancy, updates, coding and sourcing partners that can enhance the software.

Nicola Campbell
Customer Service Director

Nicola co-founded Elite Dynamics with Jack and Jamaine in 2015, bringing with her over 10 years of experience working within the UK Holiday Park industry. Nicola manages customer services and first line support to all Elite Dynamics customers and liaises directly with park users and management teams, offering guidance on how best to utilise and develop their system.

Katie Gibbins
Senior Consultant

Katie is AAT qualified and joined Elite Dynamics in 2016 bringing with her 6 years of experience within the holiday park industry. She provides consultancy on both EliteParks and NAV working alongside customers to gather their requirements. Katie is instrumental in the ElitePark system architecture and design and assists with the implementation, training and consultancy for holiday park teams.

Joan Dagg
Senior Consultant

Joan joined Elite Dynamics in 2016 and brought with her 30 years of financial management experience, 9 of those spent within holiday parks. Joan is an ElitePark system expert and assists with the implementation and training for holiday park teams to gather and execute their requirements. She provides consultancy on both EliteParks and NAV with her industry, finance and software experience.

Caroline Farrer
Marketing Support

Caroline leads our Elite Dynamics marketing department and brings with her 12 years of holiday park marketing experience. She is a Chartered Marketer who has lead the launch of Elite Dynamics and is responsible for all our industry specific communications. Caroline first started to work with Jamaine back in 2006 and at the time helped evolve one of the first holiday parks software solutions to the market to include an integrated marketing platform.

Lakshmi Rajagopala
Software Developer

Lakshmi Rajagopala, who has a Masters in Computer Applications (MCA) and is also a Microsoft Certified Software Engineer (MCSE), joined Elite Dynamics in early 2017, bringing with her experience of over two decades working With Microsoft Dynamics NAV. Lakshmi has worked on holiday park projects since the early 2000s. At Elite Dynamics, Lakshmi develops, codes and designs the EliteParks Software solution.

Madeline McPherson
Support Consultant

Madeline joined Elite Dynamics in 2018, bringing with her previous consultancy and support experience from various customer facing roles. She has also worked as a consultant, training teams to implement Dynamics NAV. Madeline is an EliteParks support consultant and will be your first point of contact to help resolve any process queries or technical issues.


Harnessing the power of Microsoft technologies

We’ve used our combined experience of over 65 years of Microsoft Dynamics NAV expertise working within the holiday park industry to create EliteParks, the most advanced management solution in the market to date, using a portfolio of vertical and horizontal business solutions based on Microsoft technology.

Find out more


What our customers say

"With EliteParks, we will be able to consolidate all our park operations and processes into one single solution. We can quickly get information from anywhere across our business irrespective of department or location."

Emma Bristow. Finance Manager Park Leisure 2000

What our customers say

"We have been working closely with the team at Elite Dynamics for a number of years and they have always been able to deliver both consultancy and technical solutions that have benefited the business."

James McAlister - MD Brynteg Holiday Home Park

What our customers say

"“We are extremely pleased to be partnering with Elite Dynamics, their EliteParks solution is the most complete park management solution we have seen to date and every department in the business is looking forward to experiencing the benefits of its implementation.""

​Rena McDonald - Finance Director, Great Blue Resorts

What our customers say

""We are extremely pleased with our decision to implement the EliteParks solution, I was very impressed to find a software solution that can be easily used in all departments and covers a significant portion of our business operation, ranging from Holiday Home Sales, Park Management, Holiday Sales and integrated Financial Management.""

Andy Bowden, IT Manager & Director, Shorefield Holidays


Latest news & updates

Latest news & updates

Stay updated with industry and product news articles.

> Read more

The team behind EliteParks

The team behind EliteParks

Find out more about our solution orientated team at Elite Dynamics.

> Meet the team

Videos and downloads

Videos and downloads

Get the most out of the EliteParks software for your business.

> Download resources